PatchWall Replay 2021 Report 301y3i 4K and HDR Content Sees More Takers in India

Shershaah and Tenet were among the most popular movies on PatchWall in 2021. 6l5f1p

By Ali Pardiwala | Updated: 12 January 2022 17:35 IST

PatchWall Replay 2021 Report: 4K and HDR Content Sees More Takers in India

The PatchWall Replay report is put together using data from thousands of actively used Xiaomi televisions 4683z

Highlights

PatchWall is Xiaomi's custom interface on top of Android TV
Sporting events such as Neeraj Chopra's final throw got much viewership
Tenet was among the most popular movies on streaming platforms in 2021

ment

Xiaomi has been one of the most popular television manufacturers in India for a while now, and according to a report by IDC, is the highest selling smart TV brand in the country. Competitive pricing and a product range that covers popular TV sizes and resolutions can be credited for the company's success with televisions in India, along with smaller and more thoughtful features and customisations on offer. One such feature is PatchWall, Xiaomi's custom interface made for its TVs, which operates on top of the Android TV operating system.

PatchWall is a ‘skin' of sorts, giving s a different look and feel to the television from the stock Android TV interface. Xiaomi puts a lot of effort into maintaining PatchWall, including content curation, app integration, and features such as Kids Mode which ensures a certain level of filtration of content to ensure children can use its televisions somewhat unsupervised.

The company, through data from the many s who use PatchWall on Xiaomi televisions, has now released the PatchWall Replay report for 2021. Now in its second year, after the first ever report was released in January 2021, the latest report reveals key viewing habits and trends as recorded by PatchWall through 2021.

More s are cutting the cord on traditional cable and DTH connections 1u164u

Although services such as Netflix and Hotstar have provided on-demand access to movies and TV shows, s have typically had to rely on cable or DTH TV connections and linear TV programming for access to live content such as news and sports. As per the PatchWall Replay 2021 report, there has been a 300 percent increase in consumption of streaming content on PatchWall-enabled TVs, including live TV from news channels.

There has also reportedly been a 117 percent increase in sports content consumption on PatchWall, with key events such as the India Vs. Pakistan cricket match during the 2021 T20 World Cup and the Olympics Javelin Throw final where Neeraj Chopra won the gold medal, reported massive levels of engagement. The latter event saw 70 percent of households with a PatchWall-enabled TV tune in to Neeraj Chopra's gold medal-winning javelin throw, as per the report.

4K and HDR content sees more takers in India 2l5y1

Ultra-HD and HDR content has been available on streaming platforms for some time, with Netflix and Amazon Prime Video pioneering the effort. However, Netflix only offers access to 4K and HDR content with its plan, while Amazon Prime Video hasn't marketed Ultra-HD offerings effectively. Things changed in 2021 on this front with Disney+ Hotstar finally rolling out 4K and HDR content, including popular movies and TV shows such as Luca, Avengers: Infinity War, Loki, and more.

Hotstar is among the most popular OTT platforms in India, and naturally this has helped drive the consumption of 4K and HDR content in India. PatchWall recorded 1.38 crore clicks for 4K content, of which 1.21 crore clicks were for Redmi TV X55.

s continued to rely on streaming services to access new movies in 2021 3366f

With the Covid-19 pandemic continuing to be a factor in the ability to watch new movie releases, s have continued to rely on streaming services for access. Many new movies saw quick releases on streaming platforms after short theatrical runs, while others were released directly on platforms such as Amazon Prime Video. These included major releases such as release on streaming in India after a patchy theatrical run, marred by lockdowns and restrictions.

The report also states that 39 percent of Hindi-speaking households in India with PatchWall-enabled TVs discovered content in a different language, particularly movies from South Indian cinema such as Jai Bhim, Malik, and Drishyam 2. Naturally, this has been aided by the greater accessibility of streaming content, making viewers aware and giving easy access to content in different languages that may typically have been missed due to limited theatrical runs for regional content.

Other popular movies on PatchWall in 2021 include Shang-Chi. Some of the top TV shows of 2021, according to the report, include The Family Man and Loki. The report also states that 230 crore minutes of music content were consumed by PatchWall s, with artists such as Diljit Dosanjh, Arijit Singh, and Shreya Ghoshal being among the most popular picks.

Xiaomi India speaks exclusively to Orbital, the Gadgets 360 podcast, on their plans for 2022 and pushing for 120W fast charging with the 11i HyperCharge. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.