Vodafone Idea on Friday announced its partnership with Amazon to offer one year of free Amazon Prime subscription for Idea Nirvana postpaid subscribers. Amazon Prime subscription, worth Rs. 999 for one year, brings access to Prime Video, Prime Music, Prime Reading, and unlimited free, fast shipping on millions of items along with early and exclusive access to deals taking place through Amazon.in. Idea Nirvana postpaid subscribers can activate the Amazon Prime hip through the Idea Movies & TV app.
Leveraging the new offer, Prime Reading at no additional cost.
Eligible Idea subscribers can activate the annual Amazon Prime hip through the Idea Movies & TV app -- by tapping the special Idea-Amazon offer banner.
"Through this strategic relationship with Amazon Prime, we are further strengthening our content proposition and our commitment to offer the best to our customers," says Avneesh Khosla, Operations Director - Marketing, Vodafone Idea, in a t press statement. "It provides them access to an extensive library of diverse and high-quality original content - thousands of movies, videos, TV shows, and ad-free music on-the-go. We are confident that this association will provide both Vodafone and Idea customers a seamless on-the-go shopping and entertainment experience to our customers."
It is significant to point out that this isn't the first time when Vodafone and Amazon have tied up for a content partnership. offered a 50 percent discount on Amazon Prime subscription to its prepaid subscribers particularly in July last year. However, the latest move is the first for Idea Nirvana subscribers.
"We believe these subscribers will love the many benefits of Prime; from listening to ad-free music across multiple languages on Prime Music, to watching the latest Bollywood, Regional and International video titles on Prime Video, from shopping exclusive deals on items they love most on Amazon.in, to enjoying free fast delivery on millions of products, and a lot more," said Akshay Sahi, Director and Head of Amazon Prime India, in the statement.
Similar to what Vodafone Idea has now started providing, JioSaavn to its subscribers.