Meta India Head Ajit Mohan Resigns 6k6b65 s Rival Snap as APAC President

Mohan leaves Meta after playing an instrumental role in overseeing the addition of 200 million s to its family apps of Instagram and WhatsApp. 675x

Written by Anees Hussain, Edited by Siddharth Suvarna | Updated: 3 November 2022 19:15 IST

Meta India Head Ajit Mohan Resigns, s Rival Snap as APAC President

Photo Credit: Reuters 3v6d2p

Ajit Mohan (pictured) ed Meta India in 2019, back when it was called Facebook

Highlights

Meta India has confirmed Ajit Mohan has left the company
Prior to ing Meta India, Mohan helped launch Hotstar in India
Mohan has ed rival messaging platform Snap as APAC President

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Ajit Mohan, who served as head of Meta in India, has left the firm to rival social media company Snap. Mohan has taken up the role of President of APAC business at Snap, the company revealed on Thursday. Mohan ed Facebook in January 2019 as Vice President and Managing Director of its India business. Since then, Facebook underwent several changes including shifting under parent company Meta. During his tenure, Mohan played a crucial role in Meta's family of apps including in Instagram and WhatsApp, adding over 200 million s in India.

Meta confirmed the exit of its India head on Thursday. “Ajit has decided to step down from his role at Meta to pursue another opportunity outside of the company,” Nicola Mendelsohn, Vice President of Global Business Group at Meta, said in a statement.

Prior to ing ing Facebook in 2019. At Star, he played a key role in localising the content strategy of Hotstar, which included banking on local movies, original shows, and acquiring sports streaming rights to major sporting events in the country.

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“Over the last four years, he has played an important role in shaping and scaling our India operations so they can serve many millions of Indian businesses, partners and people. We remain deeply committed to India and have a strong leadership team in place to carry on all our work and partnerships. We are grateful for Ajit's leadership and contribution and wish him the very best for the future,” added Mendelsohn in her statement.

Snap confirmed in a statement to Gadgets 360 that Mohan will the company from Meta, as President of Snap's APAC business.

Mohan has ed Snap's executive team and will lead Snap's businesses in India, Australia and New Zealand, China, Japan, Singapore, Malaysia, Indonesia, and Korea.

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"We believe that Ajit's leadership will enable us to accelerate our growth across APAC, and we could not be more thrilled to have Ajit ing the Snap team," Evan Spiegel, Snap CEO said in a prepared statement.

Mohan is set to Snap at a tremulous time for the company shadowed by its shares plunging about 25 percent last month after it forecast zero revenue for the current quarter. Mohan would look to overturn the fortunes of Snap, which cited a weakening economy and fierce competition as a reason for its slump in growth.

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Snapchat reached 100 million monthly active s (MAUs) in India 2021, and the company has previously partnered platforms like Flipkart and Zomato in the country. The firm says it is looking to target s in the APAC region that comprise approximately 75 percent of smartphone s above the age of 13, who have not yet used the messaging platform.

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