IRCTC Complains About 'Obscene 42y3o Vulgar Ads'. This Was Its Response.

RailwaySeva told complainant that online ments depended on the personal browsing history of a . 512m4q

By Press Trust of India | Updated: 30 May 2019 11:00 IST

IRCTC Complains About 'Obscene, Vulgar Ads'. This Was Its Response.

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An Indian railways engers Twitter handle Wednesday asked a to delete his Internet search history, responding to his complaint that "vulgar and obscene" ments popped up on IRCTC's ticket booking app. 2oys

The Indian Railways Seva handle (@RailwaySeva), which was set up in December 2017 for enger , also educated the complainant that online ments depended on the personal browsing history of a .

"Obscene and vulgar ads are very frequently appearing on the IRCTC ticket booking app. This is very embarrassing and irritating," the complainant wrote. The also tagged official Twitter handles of the Railways Minister, IRCTC and Railway Minister Piyush Goyal's office in the tweet made at 4.15pm.

Responding to the complaint, the Indian Railways Seva tweeted, "IRCTC uses Googles ad serving tool ADX for serving ads. These ads uses cookies to target the . Based on history and browsing behaviour ads are shown. Pl clean and delete all browser cookies and history to avoid such ads. - IRCTC Official"

Irctc uses Googles ad serving tool ADX for serving ads.These ads uses cookies to target the . Based on history and browsing behaviour ads are shown. Pl clean and delete all browser cookies and history to avoid such ads .

-IRCTC Official
— Indian Railways Seva (@RailwaySeva) May 29, 2019

Cyber expert Jiten Jain said online ads largely depended on a 's ad preferences and the kind of content browsed through a particular device. "And the s themselves give Google the permission to show such ads when they agree to their and conditions while subscribing to its services. Although it is not 100 per cent, because in some cases Google also puts forth some ads on its own online," Jain told PTI.

By 10:20am on Thursday, the Indian Railways Seva's tweet was liked by over 18,950 s and retweeted over 7,100 times. The handle generally provides to railway s on queries related to timings, PNR issues or concerns with cleanliness or food on trains.

On its website, Google states that ads should respect preferences and comply with legal regulations, so it does not allow certain kinds of adult content in ads and destinations. "Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on search queries, age, and local laws where the ad is being served," it says.

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