Following TikTok Ban 6w353a Instagram Said to Be Testing Reels Feature in India

Instagram’s Reels debuted in Brazil, though it reportedly expanded to and recently. 5h6i59

By Jagmeet Singh | Updated: 6 July 2020 16:54 IST

Following TikTok Ban, Instagram Said to Be Testing Reels Feature in India

Photo Credit: Instagram/ TechCrunch 6k575p

Instagram’s Reels was launched in Brazil in November last year

Highlights

Instagram is reported to have started testing Reels feature in India
The new feature lets s create 15-second videos with music
Some TikTok creators have already found Instagram as their new home

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Instagram Reels is coming to India soon, according to a report. The new feature, which was initially rolled out in Brazil in November last year has reportedly been in testing in India. This new development comes right after the TikTok ban that the government imposed last week. Some Instagram s are said to already have the Reels feature through an update. However, it is yet to be available to all Instagrammers in the country.

Citing people familiar with the development, Business Insider Instagram update that brings Reels. The feature debuted in Brazil, though it recently expanded to and , TechCrunch said in a report last month.

Reels on Instagram works similarly to TikTok and lets s create and edit video clips of up to 15 seconds. Once edited, the videos can be shared on the platform. s are also provided with the option to add effects and music to their videos before sharing them online.

Easy Methods to Instagram Videos, Posts on Any Device

Instagram, without specifying any exact details, confirmed its plans to expand Reels. “We're planning to start testing an updated version of Reels in more countries,” the company told Gadgets 360 on email.

“Reels is a fun, creative way for people to both express themselves and be entertained. We're excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now.”

Several TikTok creators have Chingari, Mitron, and Roposo that are trying to bring TikTokers to their platforms.

Last week, launched back in November 2018. s were seen receiving a notification about the shutdown that would take place on July 10, as noticed by CNN's Kerry Flynn. The Lasso app was limited to markets such as Argentina, Chile, Colombia, Peru, and the US, among others, but not available in India.

In 2020, will WhatsApp get the killer feature that every Indian is waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, the episode, or just hit the play button below.

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