Instagram Blend Feature With Personalised Content Suggestions Launched: How it Works 7236j

Instagram's 'Blend' feature began rolling out to s on Thursday as a new co-operative feed for s. The photo and video sharing service says that the new feature works privately like direct messages (DM), and s can invite their friends to a blend. Once a accepts a blend request, Instagram will automatically recommend Reels for both s as part of an ongoing feed, using the service's algorithm. These recommendations are unique to blend and are based on s' activity on the platform.

Instagram Blend Offers Invite-Only Access to Co-Operative Feed 5h5k3j

The company spent over a year testing the blend feature on Instagram before it was launched on Thursday. It was first spotted on Instagram in March 2024, and the platform expanded availability to more s over the past few months. Gadgets 360 was able to test out the feature before the platform announced the rollout.

The blend feature on Instagram (tap to expand)

 

Instagram says a blend is an invite-only feed that allows s to see a customised feed of Reels via a DM chat. This feed is personalised for each other, based on their activity on Instagram. s need to invite a friend to a blend. Once a request is accepted, any Reels sent to the chat will notify s and the blend will be updated.

As part of the feature, s who have ed a blend will see who each Reel is suggested for, even when Reels are sent via DM. While viewing Reels in a blend, s can respond via a message bar at the bottom of the screen, or quickly react with emoji. s can also see a blend icon in their DMs, which appears at the top of the chat window, next to the audio call and video call buttons.

Gadgets 360 tried out the blend feature on Instagram, and the feature works as d. We were able to a blend after receiving a request, which is delivered as a DM. Tapping the button enables the feature for both s, and either member can leave the blend at any time.