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Facebook Updating ‘Why Am I Seeing This Ad?’ Information With More Details: Report

Facebook Updating ‘Why Am I Seeing This Ad?’ Information With More Details: Report 3b175v

By Gaurav Shukla | Updated: 7 February 2019 13:05 IST

The updated ‘Why am I seeing this ad?’ information will go live on February 28. h492j

Highlights

Facebook will reveal whether a brand paid for an ad or an agency
Facebook will also show when your info was ed
The new information will go live on February 28

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In a bid to be more transparent about how rs are targeting consumers on Facebook, the Menlo Park, California-based company is getting ready to introduce a new version of its “Why am I seeing this ad?” information . The updated will reportedly include how each r has chosen to target you and what kind of data they submitted to Facebook for targeting. The new information will start appearing to the Facebook s starting February 28.

According to a Facebook already reveals which brand paid for the ment, some biographical details of whom they are targeting, and if they had ed your information. Facebook had announced the change in a private post on the Facebook r Hub page.

Facebook's 'Why am I seeing this ad?' - old and new (right)
Photo Credit: Facebook/ TechCrunch

The TechCrunch adds that this level of transparency will be useful for the s and may help them in figuring out how an agency or brand got hold of their information. With this information, the s can make changes to their behaviour to stay more private if they want.

The updated information is the latest in Facebook's efforts to offer more data transparency. Earlier, the company had put in measures to confirm that data ed by rs on Facebook was obtained from legitimate means. The updated “Why am I seeing this ad?” will now show more of the information gotten from the rs to the Facebook s.

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