Facebook Testing Ways to Allow s to Create 5 Profiles Tied to Single 3y5f56 Technology News

Facebook will allow certain s to create as many as four additional profiles, and each one won’t need to include a person’s real name or identity. 38b6i

By Kurt Wagner, Bloomberg | Updated: 15 July 2022 01:18 IST

Meta is stepping up efforts to drive engagement on the world’s biggest social network 27qr

Highlights

s will only be able to comment or like another post with one profile
Facebook has previously offered multiple profiles but in a limited way
Additional profiles are still required to adhere to Facebook policies

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Meta Platforms will start letting more s create multiple profiles with their Facebook s, the company's latest attempt to encourage posting and sharing on its social network.

As part of a test, certain Facebook will be able to create as many as four additional profiles, and each one won't need to include a person's real name or identity. s could have one for friends and another for co-workers, for example, each with its own feed. But they will only be able to comment or like another post with one profile.

Meta is stepping up efforts to drive engagement on the world's biggest social network, which has seen growth slow — especially among younger s. Facebook has previously offered multiple profiles but in a more limited fashion. Public figures, for example, have been able to manage multiple profiles for years, and the company has also let s create different identities for dating or college.

Additional profiles are still required to adhere to Facebook's content policies and will tie back to a 's core , meaning rule violations on one profile will affect the others, the company said.

When launching student profiles in 2020, Meta executives said that s were looking to interact around interests that were more specific than the things they might find with their main social experience. With multiple profiles, Facebook hopes s will create separate identies for their different interests, like gaming, travel or food, according to the spokesperson.

The test won't change how Meta calculates its monthly or daily active totals, which are reported during earnings. The multiple-profile effort is just a test for now, and includes some of the US s and those in a handful of other countries.

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