Meta Announces Paid Ad 1r1z2z Free Subscription for Facebook, Instagram in Europe

Meta's ad-free subscription costs EUR 9.99 (roughly Rs. 880) per month on the Web. 5l492j

Written by Siddharth Suvarna | Updated: 31 October 2023 15:47 IST

Photo Credit: Meta 1a3g49

Meta's new paid subscription is being made available to comply with evolving European regulations

Highlights

The ad-free subscription plan will be limited to s aged 18 years
The subscription is only launching in Europe for now
X's + subscription costs $16 per month

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Instagram and Facebook in Europe. The paid subscription lets European s access Facebook and Instagram without ads starting next month. The new move allows the social media company to comply with the European Union regulations. Facebook and Instagram s will still be able to access the platforms for free but with ads in their feeds. The paid ad-free subscription is limited to individuals aged 18 and above.

Meta Google, in line with their respective policies.

The ad-free subscription plan will be limited to s aged 18 years and older in the EU, EEA, and Switzerland. It will apply across all linked Facebook and Instagram s until March 1, 2024. However, starting from March 1, s are required to pay an additional charge of EUR 6 per month on the Web and EUR 8 per month on iOS and Android for each additional listed in a 's Center.

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Meta's new paid subscription is being made available to comply with evolving European regulations including the Digital Markets Act and GDPR (General Data Protection Regulation). "We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them" Meta said. The company assured that it will continue to provide free access to its products for s who do not wish to pay. Also, rs will be able to continue running personalised advertising campaigns in Europe to reach those who choose to continue to receive a free, ad-ed online service, said Meta.

The new Meta plan would make an Instagram or Facebook subscription a bit more economical than X's + subscription, previously known as Twitter Blue. It costs $16 (roughly Rs. 1,300) per month and it removes ads from X alongside providing a blue checkmark. The basic tier of X is priced at $3 (roughly Rs. 300) per month but is not ad-free.

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Further reading: Meta Ad Free Plans

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More