Meta Proposes Monthly Fee of Up to EUR 13 for Ad 4x5e5e Free Access to Instagram and Facebook: Report

Instagram and Facebook could soon allow s to opt out of ads altogether — for a monthly fee. 73u6n

Written by Ketan Pratap | Updated: 3 October 2023 12:26 IST

Meta Proposes Monthly Fee of Up to EUR 13 for Ad-Free Access to Instagram and Facebook: Report

Photo Credit: Reuters 3v6d2p

Meta's ad-ed services are currently available free of cost to s around the world

Highlights

Instagram and Facebook may charge s up to EUR 13 for ad-free access
The pricing for mobile s will reportedly be higher than desktop s
Only EU s are expected to gain access to the ad-free plan

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According to a report, Facebook could soon be available in some countries without any ads as part of the company's efforts to comply with privacy regulations. Parent company Meta has reportedly pitched regulators the possibility of offering s the ability to pay a monthly fee instead of viewing personalised ads based on their information. Meta does not currently charge s for access to the company's core services in any region, but privacy-related regulation is set to impact the company's revenue that relies on showing its s personalised ments.

The Wall Street Journal reports that Google the in-app purchase commission. s would need to pay another EUR 6 (roughly Rs. 520) for each additional .

The "subscription no ads" plan — or SNA — will be offered to European s, the company said in discussions with privacy watchdogs in Belgium and Ireland last month, according to the report. However, s in the US and other regions are unlikely to gain access to the ad-free plan in the near future.

Meta’s New AI Assistant Trained on Public Instagram, Facebook Posts

Meta's core services are currently available for free to all s on the platform, and the firm's photo and video sharing, chat, and social networking services are ed by targeted ments that are based on 's personal information. However, a recently ed regulation in the EU will require Facebook and Instagram to offer s the ability to opt out of the company using their personal information to target them with ments.

Last month, it was reported that Meta was already been fined in some regions — including Norway — for failing to comply with privacy regulations and using personal information to show s targeted ments.

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David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More