Facebook to Customise Feed b327 Asks s for More Help to Improve Its Algorithms

Meta already personalises feeds on Facebook and Instagram by using a number of signals, including Likes and follows. 5u2e66

By Kurt Wagner, Bloomberg | Updated: 5 October 2022 23:09 IST

Facebook will use the to temporarily alter the kinds of content people see 6a2r58

Highlights

s will soon see “show more” and “show less” buttons on posts
Using the buttons will likely impact the algorithm for 30 to 60 days
This is a part of Meta's broader effort to compete with TikTok

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Facebook parent Meta Platforms will soon ask some s for more direct on what they like to see in their feed — and what they don't — as part of a broader effort to compete with TikTok and show people posts from s they don't follow.

s will soon Facebook will use that to temporarily alter the kinds of content people see as it works to improve “discovery” across the company's apps and surface new posts and videos to people from others they don't already follow.

Instagram by using a number of signals, including Likes and follows, but the impact of the new “show more” and “show less” buttons is meant to be both direct and temporary. Using the buttons will likely impact the algorithm for 30 to 60 days, and help dictate the kind of s that show up in feeds, said Tom Alison, the head of Facebook's core app.

“We are looking at it as a signal you are giving us that is a little more time-bound than” liking a post, Alison said, adding that it's meant to tell Facebook “how you feel about content in the moment.”

Chief Executive Officer TikTok's, and Meta has spent a lot of time and resources trying to build a competing short-form video product called Reels.

The “show more” and “show less” options will only appear on some posts, but they will also work on ads, Alison said. “It's not designed” for ads, he itted, “but you can apply these controls to ads.”

“This is all about delivering a relevant experience,” he added.

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