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Ad Free Social Network Ello Gets an iPhone App

Ad-Free Social Network Ello Gets an iPhone App 6a2248

By Agence -Presse | Updated: 19 June 2015 10:17 IST

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Ad-Free Social Network Ello Gets an iPhone App

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Ello, the ad-free social network which gained prominence last year with an invitation-only launch, announced Thursday it was opening to the public with an application for iPhone s.

The startup got attention with its "anti-Facebook" policy of promising to never use advertising or to sell customer data to third parties. 2xgz

Last September, a surge in interest made Ello hip a hot ticket, with invitations selling on eBay at prices up to $500 (roughly Rs. 32,000).

In announcing the public launch, Ello provided no details on numbers of but said there were "millions" using the platform.

"The new app is beautiful with dozens of unique features," said Ello co-founder and chief executive Paul Budnitz.

"With so much positivity on Ello, and with awareness of the negative effects of ads and data collection by other networks coming to the forefront of the news, the timing of our app release couldn't be better."

Ello has upgraded the service to include new ways to find friends, full search, real-time alerts, private messaging, private groups and "loves" instead of likes.

It received $5.5 million (roughly Rs. 35 crores) in funding last year as it changed its charter to back a promise to remain ad-free, becoming a "public benefit corporation." While the services is free, Its future plans include features which would be paid.

Ello was launched by a group of artists and programmers led by Budnitz, whose previous experience includes deg bicycles and toys.

The company will be launching Windows Phone apps later this summer.

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