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Facebook Corrects Even More Problems With Its Advertising Products

Facebook Corrects Even More Problems With Its Advertising Products 2w1cc

By Hayley Tsukayama, The Washington Post | Updated: 17 November 2016 12:23 IST

Highlights

Facebook is the largest seller of social networking ads
Latest round of errors affected products including Instant Articles
Newest discrepancies didn't cause any extra charges for rs

ment

Facebook itted Wednesday that it has been miscounting views on four of its advertising products and will also begin sharing more information with outside analysis firms to make sure its results are accurate. 6d5d4l

In September, the company announced that it had been unintentionally inflating video view counts on the network - an error that irked rs who had been relying in part on the numbers to set their advertising budgets.

According to Facebook's Wednesday blog post, this latest round of errors affected products including Facebook Instant Articles, video views and organic reach - the number of Facebook s who see a post on its own, without any promotion. Facebook was also miscalculating a metric that helped companies determine how many people were clicking on Facebook posts to check out other apps and websites.

Facebook said that the newest discrepancies didn't cause any extra charges for rs. The company is also updating some of its definitions for ad measurements and launching a new blog devoted to giving rs more information about ad metrics.

This latest ission and subsequent changes aren't necessarily big news for consumers. For most Facebook s, ads are ads - and the process of how Facebook deals with the rs that pay for the network isn't of great interest as long as the site keeps them in check.

But it is a big deal for anyone who puts ads on Facebook, including businesses big and small that are trying to close deals with the network's 1.7 billion s. It's also a significant effort for Facebook, which makes nearly all of its money off of advertising products, and needs to maintain the trust of its rs.

The company already has a global client council, formed in 2011, to get advice about how to improve its ad products. On Monday, Facebook announced it would form a second group, called the Measurement Council, to provide similar advice on what information rs need to evaluate their advertising strategies.

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Facebook Corrects Even More Problems With Its Advertising Products 2w1cc

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