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Xiaomi Becomes Fourth Largest Smartphone Vendor Globally, Overall Shipments Fall 2 Percent: Strategy Analytics

Xiaomi Becomes Fourth Largest Smartphone Vendor Globally, Overall Shipments Fall 2 Percent: Strategy Analytics 604d50

By Jagmeet Singh | Updated: 3 May 2018 18:49 IST

Highlights

Xiaomi has reportedly become fourth largest smartphone vendor globally
It shipped over 28 million smartphone units in Q1: Strategy Analytics
Oppo shifted to the fifth position with 7 percent market share

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As a ripple effect, the Apple to lead the market. ry11

The report, which comes through the latest research from Strategy Analytics, Oppo, on the other hand, shipped 24.1 million units in the same quarter, with its market share declined from 7.8 percent in the first quarter of 2017 to 7 percent.

"Xiaomi's growth soared 125 percent annually in the quarter, outperforming all its major rivals. Xiaomi is expanding like wildfire across Asia, particularly in India," said Linda Sui, Director, Strategy Analytics, in a press statement. "Oppo slipped to fifth place, capturing 7 percent global smartphone market share in Q1 2018, tumbling from 8 percent a year ago. Oppo has been hit hard by Xiaomi's rapid retail expansion and Huawei's much-improved Android device portfolio."

Coming towards the market leaders, Samsung made a comeback to the first position after losing top spot to Huawei is sitting at the third position by shipping 39.3 million units and with a market share of 11.4 percent.

"Samsung is holding steady in its core markets of North America, Western Europe, and South Korea, but the company is facing intense competitive pressure in China and India from rivals such as Xiaomi. Apple grew an above-average 3 percent annually and shipped 52.2 million smartphones for 15 percent market share worldwide in Q1 2018. Apple iPhone shipments have grown year-on-year in three of the past 4 quarters. Apple's ultra- iPhone X is proving relatively popular in some markets like China and the US, while there remains scope for additional expansion in emerging regions such as India and Africa," said Neil Mawston, Executive Director, Strategy Analytics.

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