Xiaomi Launches 'Mi Store on Wheels' Moving Retail Shops in India 134f6w Technology News

Mi Store on Wheels will sell all ranges of Xiaomi’s products, from smartphones to smart TVs. 1633y

By Shayak Majumder | Updated: 21 September 2020 15:03 IST

Xiaomi Launches 'Mi Store on Wheels' Moving Retail Shops in India

Mi Store on Wheels has a pop-up store on its back, selling all the company’s latest products 4gx34

Highlights

Mi Store on Wheels launched in India
Aimed at bringing Xiaomi’s retail experience to villages
Mi Store on Wheels will sell all Xiaomi products, including smartphones

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Xiaomi has launched its Mi Store on Wheels retail experience in India. Through this, the company says it can reach out to the “heart of India,” with a focus on connecting villages and remote parts of the country. Given the ongoing coronavirus-induced pandemic, several offline retail stores in the country has taken a hit as customers are mostly restricted to their homes due to consequent lockdowns. However, with this new retail strategy, Xiaomi's offline team can now bring the company's retail experience to customers at home.

Manu Kumar Jain, Mi Sunglasses, powerbanks, and chargers.

"Mi"les to go before we sleep!

Excited to launch "#MiStore-on-wheels", an innovative concept that brings #retail experience to the heart of #India, connecting villages through a moving store.

So proud of our #offline #team who completed this project in just 40 days.

I ❤️ Mi pic.twitter.com/7OECCNnlgb
— Manu Kumar Jain (@manukumarjain) September 21, 2020

Jain said that the project was completed within 40 days, with an aim to bring Xiaomi products to customers in villages and non-metro cities. The mobile van seen in the photo carries a distinct serial number on its doors, that appears to be the company's way of tracking its mobile stores. Xiaomi hasn't revealed the list of cities or states where the stores will be deployed first.

Mi India COO Muralikrishnan B said in a prepared statement, “With this new initiative and having the largest exclusive single brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighbourhood.” He also said that the moving stores will maintain social distancing among crowds and will follow all necessary hygiene and safety practices.

Xiaomi India May Launch Mi Watch Color as Mi Watch Revolve on September 29

The Mi Stores on Wheels will also take from customers, who can request for any specific product they have in mind for when the store returns back to their city.

In other Xiaomi-related news, the company recently rebranded as Mi Watch Revolve. The smartwatch and several more IoT products are expected to be revealed at the company's Smarter Living 2021 event on September 29.

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