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Sony Has No Plans to Exit Smartphone Market, Says CEO Kaz Hirai

Sony Has No Plans to Exit Smartphone Market, Says CEO Kaz Hirai 1c1uk

By Jagmeet Singh | Updated: 19 January 2018 11:25 IST

Highlights

Sony CEO Kaz Hirai highlighted various developments
CEO confirmed that Sony will stay in the smartphone market
He also pointed out the growth from the image sensor business

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While you may have some other choices in your mind or thinking of opting for a new contributed largely to the company's annual profit last year. xo

Hirai, in the interaction with The Guardian, stated that the prime reason of continuing its presence in the smartphone market wasn't because of considering smartphones as the future but it is to give Sony the chance to play in the growing field of communications. "It's not about the smartphones of today; it's more about looking beyond smartphones - at what are we going to be doing - and to be a player in this space; ideally to be a leader," says Hirai.

The statement provided by Hirai certainly casts aside all speculation that was pointing towards the exit of Sony's Xperia range from the smartphone market thanks to intense to competition from Apple's iPhone and Samsung's Galaxy lines. Also, it brings back the focus to the fact that the company doesn't have any plans to sell or close its mobile business unit, as Hirai himself affirmed initially back in July 2015.

In addition to the positivity towards retaining the mobile business, Hirai asserted that the main drivers of Sony's image-sensor business are smartphones, digital cameras, and some surveillance and Internet of Things (IoT) devices. The image sensors offered by the Japanese company are so far widely available across iPhones and a large number of Android devices. However, Hirai has the projection to take the company's image-sensor business even beyond the existing drivers and bring them to the automotive sector. "We need to make sure that we have a stable business today so that we can segue into the automotive tomorrow," the executive stated. Lately, the Tokyo-headquartered company showed its interest towards self-driving cars that would leverage its compelling sensor technologies.

Apart from continuing its participation in the smartphone market and bringing new developments to cater the growing demands for high-end image sensors, Sony has also been venturing into the growing space of artificial intelligence (AI) and building robots such as the newly unveiled AIBO robot dog. Hirai reveals that the company is "proactively investing future businesses in of technology as well as business models" to build a better shape for the future.

Hirai's forward-looking thoughts emerge days after Sony showcased Snapdragon 845 SoC.

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Sony Has No Plans to Exit Smartphone Market, Says CEO Kaz Hirai 1c1uk

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