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Samsung Takes India's Smartphone Crown in 2015: CMR

Samsung Takes India's Smartphone Crown in 2015: CMR 1b2a2q

By Gadgets 360 Staff | Updated: 7 April 2016 15:36 IST

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2015 was another remarkable year for smartphones. We saw different companies getting increasingly competitive and launch affordable products, and we also witnessed several new players arrive in the market. According to CyberMedia Research, 96.4 million smartphones were shipped in India last year. Of this voluminous number, 3.4 percent handsets ed for segment smartphones (priced at Rs. 30,000 or above). Samsung assumed the top-smartphone manufacturer spot in the category. pk6n

According to the marketing and research firm CyberMedia Research, Samsung assumed 46 percent capture of the smartphone market in India. The South Korean smartphone manufacturer was closely followed by Apple, which boasts of 44 percent market share. Sony is the third biggest player in the smartphone race, capturing 3 percent of the pie. Overall, CyberMedia Research says, it saw 53 percent growth in the segment smartphones segment.

The research also claims that 98 percent of these smartphones shipped in the country last year ed 4G connectivity. Similarly, 99 percent of these smartphones were running either Qualcomm-made SoC.

"This is an encouraging indicator that the segment is exhibiting such growth. As the Indian market moves from a volume game to value market, segment becomes significant for the industry where you sell lesser units for higher value," said Faisal Kawoosa, Lead Analyst Telecoms, CMR. "To mark the next level of growth, the India Mobile Handset brands need to leverage the segment as the units market shrinks."

The firm believes that smartphone shipment will likely hit 5-million mark this year.

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