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Samsung Galaxy S7 Beats Apple iPhone 6s Sales in Q2 2016 in the US: Report

Samsung Galaxy S7 Beats Apple iPhone 6s Sales in Q2 2016 in the US: Report 642q25

By Shekhar Thakran | Updated: 14 July 2016 13:18 IST

Highlights

Kantar World data shows Samsung and Apple's US sales
Samsung Galaxy S7, Galaxy S7 Edge ed for 16 percent of sales
iPhone 6s, iPhone 6s Plus ed 14.6 percent of sales

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It is safe to say Samsung's latest flagship entries Galaxy S7 and Galaxy S7 Edge and iPhone 6s Plus in the US market in Q2 2016. 681h6u

According to latest mobile market data numbers by Kantar World, Samsung's flagship models Galaxy S7 Edge ed for 16 percent of all smartphone sales in the US, while iPhone 6s and iPhone 6s Plus ed for 14.6 percent of sales in three months ended May. Even though Apple's flagships were launched in September last year and those of Samsung in March this year, this can be considered a worrying sign for the Cupertino-based company as it showed a trend of maintaining lead in market sales despite the launch gap till this very year.

In of all smartphone models, Apple as the company ed for 37 percent of all smartphone sales in US while Apple lagged behind at 29 percent market share during March-May.

The only respite from Apple's point of view in the released data was that 88 percent of current Apple s have chosen to stay loyal and intend to buy another smartphone from the same company. Although Samsung seems to be catching up in this regard as well with 86 percent of Samsung customers chose to stick with the company.

In April, Apple posted its first-ever decline in iPhone sales and its first revenue drop in 13 years, during January-March, as the company credited with re-inventing the smartphone struggled with an increasingly saturated market and faced the heat from Samsung's new flagships.

With the latest mobile market data from Kantar World, it seems like the trend is likely to continue and Apple will have to hit it big with its smartphones - anticipated to be called the iPhone 7 and iPhone 7 Plus - to change this trend, otherwise the company might not be able to hold onto its position for long.

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