Realme Narzo Sales in India Sur Over 3 Lakh Units Since Launch, Says Madhav Sheth 5x2gt

Realme Narzo series was planned to launch in India in March, though it debuted finally on May 11. 53141s

Realme Narzo Sales in India Sur Over 3 Lakh Units Since Launch, Says Madhav Sheth

Realme Narzo 10 in the series comes with a price tag of Rs. 11,999 4a3c12

Highlights
  • Realme Narzo series takes on Xiaomi with its affordable pricing
  • Realme said 70,000 smartphone units sold in the first sale round
  • Realme Narzo series emerged amongst the top-five models in its segment
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Realme Narzo series in India has crossed three lakh sales in a little over a month of its debut in the country, revealed India CEO Madhav Sheth. The series which comprises the Narzo 10 and Narzo 10A was launched in India last month after getting delayed a couple of times due to the coronavirus outbreak. The company brought the Narzo series as its answer to Xiaomi‘s Redmi brand to capture a large share of the budget market segment. The company also highlighted some of its gaming capabilities through the Narzo 10 and Narzo 10A to attract mobile gamers looking for an affordable option in the market.

“Our Narzo series have been very successful and have been selling out every week during our sales,” Sheth told Gadgets 360 in an email interaction.

happened on May 11.

The first sale of the Realme Narzo series was held on May 18 under which the company was able to sell 70,000 units of both models in less than three minutes, Sheth said.

The Realme Narzo series of phones were projected as gaming phones under Rs. 15,000. However, the phones appeared to be the using a similar strategy for launching its Mi and Redmi phones in global markets.

Sheth claimed that the sales performance of the Realme Narzo 10 and Narzo 10A would have been quite better if there wouldn't be any supply constraints due to the lockdown. Nevertheless, he highlighted that the coronavirus-focussed restrictions have resulted in “pent-up demand” amongst the consumers, especially for budget and mid-range smartphones in the market.

“Recently, we launched the new variant of the Realme Narzo 10A 4GB+64GB [variant] as we could see the demand was going high for the series,” he stated.

Top-five in its segment
The Realme Narzo 10 is available with a price of Rs. 11,999 for the single, 4GB RAM + 128GB storage variant, while the Narzo 10A carries an initial price of Rs. 8,499 for the 3GB RAM + 32GB storage option. The Narzo 10A 4GB RAM + 64GB storage configuration, on the other hand, is available at Rs. 9,999.

According to the data shared by market research firm Counterpoint Research, the Narzo series was amongst the top-five smartphones sold under the Rs. 8,000-15,000 price bracket in the country in May. The segment notably includes Xiaomi's Oppo A31 (2020).

“I think the Realme Narzo series is off to a great start,” said Tarun Pathak, Associate Director, Counterpoint Technology Market Research. “Realme will look forward to scale up its affordable options especially in a post-COVID era when demand for affordable devices will go up.”

He, however, also added that the company requires to go for “an aggressive positioning of the series” so that it would stand apart from its existing phones in the crowded budget segment over time.


Is Redmi Note 9 Pro Max the best affordable camera phone in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, the episode, or just hit the play button below.

Realme Narzo 10 4o1s41

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Looks good, built well
  • Excellent battery life
  • Very good value for money
  • Bad
  • Average overall camera quality
  • Bloatware and spammy notifications
Display 6.50-inch
Processor MediaTek Helio G80
Front Camera 16-megapixel
Rear Camera 48-megapixel + 8-megapixel + 2-megapixel + 2-megapixel
RAM 4GB
Storage 128GB
Battery Capacity 5000mAh
OS Android 10
Resolution 720x1600 pixels

Realme Narzo 10A 4o686i

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Superb battery life
  • Very good performance
  • Great value for money
  • Bad
  • Spammy notifications and bloatware
  • Poor low-light camera performance
Display 6.50-inch
Processor MediaTek Helio G70
Front Camera 5-megapixel
Rear Camera 12-megapixel + 2-megapixel + 2-megapixel
RAM 3GB
Storage 32GB
Battery Capacity 5000mAh
OS Android 10
Resolution 720x1600 pixels
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