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For Nokia Phones, India Will Be the Proof of Concept: Juho Sarvikas, Chief Product Offer, HMD Global

For Nokia Phones, India Will Be the Proof of Concept: Juho Sarvikas, Chief Product Offer, HMD Global 5s2d1x

By Gadgets 360 Staff | Updated: 9 May 2017 21:40 IST

Highlights

Nokia feature phones will be central to global strategy, says Sarvikas
4G-enabled feature phones may be launched in the future by HMD Global
Nokia Android phones are more than just specifications, he reiterated

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Nokia feature phones will be central to HMD Global’s strategy, and India will be a proof of concept for the company, revealed Juho Sarvikas, Chief Product Officer, HMD Global. Speaking to Gadgets 360 at an event in New Delhi on Monday, Sarvikas said that India was the first company’s first research market, and said that if the Nokia phones – both feature phones and smartphones – succeed in India, they will achieve similar success in other markets as well. He said HMD Global is also looking at other markets such as China, and if “we can win the hearts and minds of the Indian consumers with our story, then I have no concerns about our global story."

When asked if a 4G-enabled Reliance Jio has made the phones with upgraded network an “interesting space” with “a lot of opportunity to innovate.”

Feature phones will remain central to the company, with Sarvikas saying there is a large number of people who want a feature phone either as their secondary device or even as their primary device, and HMD Global wants to cater to that market with Nokia feature phones.

Talking about the Nokia Android phones – reiterated that the smartphones were a cohesive product rather than just the sum of their specifications. Sarvikas said the HMD Global team would rather invest in areas that add more value to the smartphones than just beefing up the specifications. As an example, he cited Nokia 6 and its 3GB of RAM, saying the consumer would not feel the difference if the RAM was increased to 5GB or even 6GB, and so the focus has been on areas such as imaging solutions and display quality rather than just the specifications.

Coming to software for the Nokia 5 and Nokia 6, which already run MediaTek) on that front, but HMD Global would like to provide “till the end of the road.” The company chose to go with the stock Pixel UI for the new Nokia Android phones rather than a custom skin because the stock UI is “the cleanest and best experience and consumers prefer it.” On the other hand, areas such as imaging, which does not have a reference design, is where the team developing the Nokia Android phones chose to innovate.

Nokia 3310, Nokia 3, Nokia 5, Nokia 6 India launch and price 2w701a

However, the India launch date and price of Nokia 6, Nokia 5, Nokia 3, and Nokia 3310 (2017) still remain under wraps. With the launch of the Nokia Android phones and the blast-from-the-past feature phone scheduled for Q2, the speculation is that the handsets will be released in India in early June. The Nokia 3310 (2017), Nokia 3, Nokia 5, and Nokia 6 prices are expected to be in the range of the reportedly be manufactured in India.

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