Home
Mobiles
Mobiles News
Microsoft CEO its Windows Phone Market Share Is Unsustainable: Report

Microsoft CEO its Windows Phone Market Share Is Unsustainable: Report 293a51

By Manish Singh | Updated: 4 January 2016 11:46 IST

ment

Microsoft CEO Satya Nadella has itted what many of us already knew - Windows Phone's market share is in trouble. Noting its diminutive size, Nadella however points to services - not the device - being the key in the rapidly evolving market. 451s

In an interview with BuzzFeed News, Satya Nadella itted that Windows Phone's market share is rather small - 'unsustainable' in fact, the publication reports Nadella itting. "There's no question that in the case of the smartphone, today, we are not that high in share," Nadella was quoted to say.

Though, he added that market share isn't the only benchmark that should be considering when assessing a product or service - with the device more the means to access services. "I think we do ourselves a disservice if we measure our success by just looking at: What's the market share of Xbox? What's the market share of PCs? What's the market share of our phones?" Nadella said.

Nadella, who took over as the CEO of Microsoft from Steve Ballmer in February 2014, noted that s continue to embrace multiple devices throughout the day and that the company is aiming towards completing the experience across all of these devices.

"Go back to what I said about the mobility of experience. If you think of this more like a graph, these [devices] are all nodes. Sometimes the will use all of these devices ... sometimes they'll use only one or two of our devices and some other platforms -- so be it. But we want to make sure that we are completing the experience across all of these devices."

Late to the mobile party, iOS, the two rival mobile operating systems that continue to rise. To Microsoft's dismay, the market share of Windows Phone has only declined in the past two years. According to the newest number provided by analytics firm Gartner, Windows Phone assumes 1.7 percent hold of the market.

Continuum.

In the meanwhile, the company is also looking into other means to bring more apps to the platform. Its on hold for an indefinite period.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.