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Lenovo, Xiaomi See Gains in Indian Smartphone Market in Q3 2016: Canalys

Lenovo, Xiaomi See Gains in Indian Smartphone Market in Q3 2016: Canalys 6o1u6y

By Shubham Verma | Updated: 27 October 2016 18:58 IST

Highlights

Micromax, Intex & Lava have seen a downfall in their smartphone shipment
Lenovo displaced Micromax to take the second spot in of shipments
Xiaomi has reached the number four spot in of shipments

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According to a market research firm, the Indian smartphone market in Q3 2016 experienced a 20 percent year-on-year growth in of shipments, growing to 30 million units. Lava have seen a slump in their shipments in the country whereas Chinese mobile giants - Lenovo and Xiaomi have climbed to get the second and fourth positions respectively. 202u6m

Canalys on Tuesday published Xiaomi, on the other hand, has reached the number four spot, thanks to an increased number of shipments - a 170 percent growth year-on-year, and more than double when compared to the previous quarter. Canalys says this was the company's strongest quarter yet in India, in of shipments.

Canalys Analyst, Rushabh Doshi, says, "Lenovo's focus on offline channels and Xiaomi's move away from being an online-only vendor have clearly helped."

The number of smartphones that 4G LTE are increasing in the country, with almost every manufacturer increasing its 4G portfolio. The new entrants like Reliance Jio has shot up the 4G smartphone market in India, among other reasons to boost up to the new statistics.

Doshi adds, "Indian consumers are increasingly looking past local players' smartphones in favour of international brands. There is ongoing portfolio consolidation as local players change their product strategies, emphasizing the 4G-enabled models that are now becoming mainstream. Besides having a strong LTE portfolio, channel strategy is increasingly important for smart phone success... ‘Despite its smartphone shipments halving, Micromax held onto third place, but it is coming under pressure from Xiaomi and fifth-placed Lyf."

In a related news, India is also predicted to reach 1 billion unique mobile subscribers by 2020, as per a latest report published by GSMA at an event in Gurgaon. The 4G connections in the country are also forecast to grow rapidly, growing from just three million at the end of 2015 to 280 million by 2020, the report says.

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