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Isis Mobile Wallet Rebrands as Softcard

Isis Mobile Wallet Rebrands as Softcard s5u6h

By Agence -Presse | Updated: 4 September 2014 19:02 IST

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US mobile payments firm Isis has officially changed its name to Softcard, completing the process of distancing itself from a militant Islamic group sometime known by the same acronym.

"However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence," chief executive Michael Abbott said in a statement.

"Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category."

The rebranding will be completed "in a few weeks," according to the company website.

The service allows its customers to load card payment information to a smartphone, which can then be swiped at a merchant terminal.

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