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iPhone Loses Global Market Share With Apple Intelligence Features Absent in China

iPhone Loses Global Market Share With Apple Intelligence Features Absent in China 63413a

The iPhone slipped a point to 18 percent market share in 2024, according to Counterpoint. 1e1w

By Vlad Savov, Bloomberg | Updated: 13 January 2025 15:02 IST

Photo Credit: Reuters 3v6d2p

Apple marked a two percent sales decline for the full year

Highlights

Apple has seen a drop in sales
Apple is rolling out its AI suite in stages since September last year
Apple’s iPhone 16 series was met with a mixed response

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Apple sold fewer iPhones and lost ground to Chinese rivals last year, reflecting the absence of Apple Intelligence in its largest market outside the US.

The Vivo. Apple marked a two percent sales decline for the full year, according to the research, at a time that the wider market grew four percent globally.

Cupertino, California-based Apple has been playing catchup on Artificial Intelligence (AI), with its suite of AI enhancements rolling out in stages following the launch of the iPhone 16 in September. Those AI additions are not yet available in any form in China, the world's biggest smartphone market, as the company is still working to secure local partners who can help provide features like AI writing assistance and image generation.

Apple Offers iPhone Discounts in China as Competition Intensifies

“Apple's iPhone 16 series was met with a mixed response, partly due to a lack of availability of Apple Intelligence at launch,” Counterpoint director Tarun Pathak said. “However, Apple continued to grow strongly in its non-core markets like Latin America.”

Honor Device were the fastest-growing brands in the top 10, the researchers found. China's smartphone makers are all developing their own in-house AI tools and agents, including services that can perform tasks on a 's behalf.

Apple in Talks with Tencent, ByteDance for iPhone AI Features in China: Report

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