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India Smartphone Shipments Fall 3 Percent YoY in Q3, Samsung Retains Leadership: Canalys 4z3m61

Xiaomi has grabbed 21 percent of the market share primarily fueled by the release of its affordable 5G models. 1e1w1u

India Smartphone Shipments Fall 3 Percent YoY in Q3, Samsung Retains Leadership: Canalys

Photo Credit: Samsung 6t3r24

smartphone segment also witnessed robust growth in the just-ended quarter

Highlights
  • Samsung enjoyed a major share of India's smartphone shipments
  • Xiaomi expanded its 5G portfolio with Redmi 12 5G and Poco M6 Pro 5G
  • Companies promoted budget-friendly 5G smartphone segment in Q3
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Smartphone shipments in India declined 3 percent year-on-year (YoY) for the July-September period (Q3) in 2023, shows a new report by market research firm Canalys. Despite the fall, Galaxy S23 series early this year and the flagship phones have apparently helped grow its market share. Xiaomi is in a close second spot, followed by other Chinese smartphone brands including Vivo, Realme, and Oppo in the top five places. festival sales and improved consumer confidence are expected to lead to positive growth in the coming months.

Analyst firm Canalys said in its latest report that 43 million smartphones were shipped in India in the third quarter of 2023. The figure marks a 3 percent drop in year-on-year shipments.

Following past trends, Samsung enjoyed a major share of India's smartphone shipments and maintained its top position in Q3 with a market share of 18 percent and a shipment of 7.9 million units. Oppo came in fourth and fifth, respectively. Realme shipped 5.8 million units and got a 14 percent market share, while Oppo shipped 4.4 million units and received a 12 percent market share.

Canalys notes that brands promoted their festive product lineup with a focus on the budget-friendly 5G smartphone segment. Xiaomi expanded its 5G portfolio with the launch of budget-friendly models like the Realme 11 5G models. Brands like Motorola, Infinix and Tecno also drove limited volume through their new affordable 5G devices.

The smartphone segment also witnessed robust growth in the just-ended quarter, as per the report. Sales of Samsung's Galaxy S23 series and Apple's iPhone 14, and iPhone 13 lineup surged during the festive sales driven by online sale offers.

Canalys observes that increased consumer confidence and the launch of new handsets will likely help the market move toward gradual recovery. “Despite the market gaining consumer confidence in the second half, the road to recovery will be challenged by global economic concerns,” said Canalys senior analyst Sanyam Chaurasia. “The growth in 2024 hinges on uncertain macroeconomic factors, particularly affecting the vulnerable entry-level segment. However, the Indian economy remains relatively resilient to sudden shocks from these variables and brands are adapting to market dynamics. To maintain market share, vendors should prioritise reducing channel pressures and building a lean product portfolio. They should have ‘hero models' in each price segment while maintaining balanced inventories across channels” he added.


Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Samsung Galaxy S23 4tu3a

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Compact design that?s hard to beat
  • Long-term software update commitment
  • Good performance, effective heat management
  • All-day battery life
  • IP68 rated
  • Bad
  • Only minor design changes
  • Relatively slow charging
Display 6.10-inch
Processor Snapdragon 8 Gen 2
Front Camera 12-megapixel
Rear Camera 50-megapixel + 12-megapixel + 10-megapixel
RAM 8GB
Storage 128GB, 256GB
Battery Capacity 3,900mAh
OS Android 13

Redmi 12 5G 55y5e

  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • 5G on a budget
  • Multiple RAM and storage variants
  • Main, selfie camera deliver good daylight performance
  • Great battery life
  • Bad
  • Display isn't legible under harsh lighting
  • No ultra-wide camera
  • Bloatware in MIUI
Display 6.79-inch
Processor Qualcomm Snapdragon 4 Gen 2
Front Camera 8-megapixel
Rear Camera 50-megapixel + 2-megapixel
RAM 4GB, 6GB, 8GB
Storage 128GB, 256GB
Battery Capacity 5000mAh
OS Android 13
Resolution 2460x1080 pixels

Poco M6 Pro 5G 2m1639

  • KEY SPECS
  • NEWS
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Further reading: Xiaomi
Nithya P Nair
Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More
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