Apple Sees Highest Second 61c4h Quarter Revenue Share, Xiaomi Becomes Second Largest Brand Globally: Counterpoint

Apple’s smartphone shipments declined by 18 percent compared to the previous quarter. 29o1j

By Vineet Washington | Updated: 29 July 2021 18:41 IST

iPhone 12 series is still in high demand globally 1n1a3j

Highlights

Global smartphone market grew by 19 percent YoY
Apple saw 41 percent revenue share in Q2 2021
Samsung retained its top spot with 57.9 million units shipped

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Apple saw its highest second-quarter revenue share at 41 percent and a year-on-year (YoY) growth of 30 percent, despite fewer shipments compared to the previous quarter, as per the latest data from Counterpoint. The Cupertino giant's iPhone 12 series once again saw a strong demand. Xiaomi became the second largest smartphone brand globally thanks to a massive 98 percent YoY increase in shipments. Samsung, on the other hand, managed to retain its top spot in of number of units shipped in the second quarter of this year.

The iPhone 12 series.

Citing Apple's “strong industry relationships, careful supply chain management, expedited shipping, and ability to cut days from factory to point-of-sale,” the research firm noted a 52 percent YoY revenue increase for the company.

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Mi 11 series. In of shipments, the Chinese company saw an 8 percent QoQ growth.

Samsung was once again at the top in of units shipped for the second quarter of this year with 57.9 million units. Compared to the previous year, the shipments grew by just 7 percent but compared to the previous quarter, its shipments declined by 24 percent. In of revenue, Samsung saw a 30 percent decline compared to the previous quarter, but also saw a 7 percent growth compared to the same period last year. This decline was due to supply constraints and diversification of its product and channel strategy in certain regions.

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Both OnePlus, on the other hand, grew by 170 percent YoY in Q2 2021 thanks to its OnePlus Nord N series succeeding in North America and Western European markets.

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