Apple Said to Face French Antitrust Fine for Privacy Control Tool 2u242u Technology News

The feature allows iPhone s to decide which apps can track activity. 293f1o

By Reuters | Updated: 28 February 2025 20:03 IST

Apple Said to Face French Antitrust Fine for Privacy Control Tool

Photo Credit: Reuters 3v6d2p

French antitrust fines can be as much as 10 percent of a company's global annual revenue.

Highlights

may order Apple to halt anti-competitive practice
Apple may also face a fine in
Apple holds its advertising business to a higher standard of privacy

ment

Apple is facing a likely antitrust fine as the French regulator prepares to rule next month on the company's privacy control tool, two people with direct knowledge of the matter said.

Called App Tracking Transparency (ATT), the feature allows Meta Platforms' Facebook and online rs tailor ads to s and measure their impact.

Digital advertising and mobile gaming companies including Facebook say it has made it more expensive and difficult for brands to on Apple's platforms.

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The French regulator charged Apple in 2023, saying it was concerned that the company might "abuse its dominant position by implementing discriminatory, non-objective and non-transparent conditions for the use of data for advertising purposes".

It is expected to issue its decision next month ordering Apple to halt its anti-competitive practice and will likely impose a fine too, the people said, making it the first regulatory veto against the ATT.

French antitrust fines can be as much as 10 percent of a company's global annual revenue.

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"The decision is expected in the spring. But we can't comment any further," the regulator said.

Apple referred to a July 2023 statement in which it said it holds its advertising business to a higher standard of privacy than it requires of any other developer and that it had previously received strong from the French regulator and privacy watchdog on the goal of the ATT.

The German antitrust authority earlier this month charged Apple with abusing its market power through its app tracking tool and giving itself preferential treatment, putting the company at risk of a hefty fine.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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