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Apple Expects LCD iPhone Models to Drive Majority of Sales This Year: Report

Apple Expects LCD iPhone Models to Drive Majority of Sales This Year: Report 226648

By Jagmeet Singh | Updated: 16 June 2018 18:35 IST

Highlights

Apple reportedly expects LCD iPhone models to drive iPhone sales
The company is also reported to retain an LCD iPhone model in 2019
The 2018 iPhone lineup is so far rumoured to include two new OLED models

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While the somewhere between $600 (roughly Rs. 41,000) and $700 (roughly Rs. 48,000). 225sc

Citing people involved with Apple's supply chain, The Wall Street Journal expected to debut this Fall, notes MacRumors.

The company reportedly changed its expectation by taking in view the "sign of consumers' sensitivity to the price of smartphones", considering the weaker demand of the iPhone X than the initial forecasts mainly due to its price tag. Furthermore, it is said that Apple could retain at least one lower-priced LCD iPhone in its 2019 lineup instead of shifting entirely to OLED. This may be a strategic move majorly to offer an affordable option in the market.

It is unclear whether Apple is considering particularly the 2018 iPhone LCD model as its sale-driving offering this year or including the iPhone SE in the list of "LCD models" that are likely to attract several customers despite the launch of new models.

Having said that, the strategy of bringing a new LCD-based iPhone this year appears to be aimed at bolstering revenue as it is rumoured to be the cheapest in the new family. As per a recent note by Apple-watching analyst Ming-Chi Kuo, who is working at TF International Securities, the lower-end iPhone in the new range that will come with a 6.1-inch LCD will come somewhere between $600 and $700 price, while the new 5.8-inch OLED iPhone will be priced between $800 (roughly Rs. 55,000) and $900 (roughly Rs. 61,600) and the 6.5-inch OLED iPhone will be priced between $900 and $1,000 (roughly Rs. 68,500). All these models are expected to carry an iPhone X-like design, though certain features will be specific to the OLED models - certainly, to project them as in the range.

Apple could may include Face ID to fill in the absence of the fingerprint recognising Touch ID.

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Further reading: 2018 iPhone

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Apple Expects LCD iPhone Models to Drive Majority of Sales This Year: Report 226648

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