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Apple Likely to See Few Takers for $1,000 iPhone 8; Samsung May Capture Market: Barclays

Apple Likely to See Few Takers for $1,000 iPhone 8; Samsung May Capture Market: Barclays 14s3k

By Sanket Vijayasarathy | Updated: 24 August 2017 18:38 IST

Photo Credit: Danny Winget/ YouTube 6g1a53

Highlights

Analysts say only 18 percent will buy a $1,000+ iPhone
Sees Samsung taking a bigger share of the smartphone market
Apple will see challenges from Huawei, Opportunities, Vivo and others

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Samsung's return to form Apple is with its iPhone.

Barclays analysts have found that less than 1 in 5 potential iPhone buyers, or 18 percent, will opt for an iPhone that's priced over $1,000, 9to5Google cost around $1,000, this may just prove to be a tough fight to conquer for Apple.

"While the [Galaxy Note 8] device itself seems more evolutionary than revolutionary, we believe this launch represents the return of staunch competition into the segment ($700+ ASP) of the smartphone market following Samsung's Note 7 debacle last year. For Apple, we are concerned that the company needs to meet momentous investor expectations following the expected launch of three new iPhone devices in September. This could be made more challenging when considering that only 18 percent of potential iPhone buyers are willing to spend $1,000+ for a new device, which is below the 30-35 percent figure investors seem to be expecting," the Barclays report is quoted to say.

Samsung, on the other hand, is unlikely to see a slowdown seeing as how its iPhone 8 north of $1,000, Samsung may just own the market.

Apple is not only threatened from Samsung, but will also have to worry about players like Vivo, as consumers are moving towards the mid-range market as these companies start offering near specs at a lower price point. "This is even more concerning due to our view that smartphones will continue to "mix down" to the mid-range segment, where competition from Huawei, Oppo, and Vivo continues to intensify."

The analysts' note sees Apple growing in the near term, but is uncertain about the future. "Beyond the near-term, we remain concerned that Apple could be lacking a meaningful "what's next" story that keeps revenue growing. As a result we remain on the sidelines." One will have to wait and see how Apple plans its pricing strategy for its next iPhone to compete against Samsung's latest offering.

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