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Android Overtakes iOS in Mobile Ad Revenues for the First Time: Opera

Android Overtakes iOS in Mobile Ad Revenues for the First Time: Opera 6t4d5m

By NDTV Correspondent | Updated: 11 May 2015 13:44 IST

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While traditionally iOS has seen higher mobile ad revenues than Android, this trend saw a reversal in the last quarter as per the new State of Mobile Advertising report by Opera Mediaworks.

Opera points out that while iOS from the top spot in of mobile ad impressions or traffic back in the first quarter of 2014, the same period in 2015 saw the platform overtake iOS in of ad revenues as well - if only by a very slight margin. Of course Opera's figures are based on impressions served and revenue generated on its own mobile advertising platform.

The company on its Q1 2015 report page said, "For the first time since we started The State of Mobile Advertising report in 2012, Android is leading revenue generation across our platform, albeit by only a fraction of a percentage point."

As per Opera's figures for the first quarter of 2015, Android had a 65.17 percent global share of mobile ad traffic, while iOS had a 22.34 percent share. In of ad revenue however, Android had a 45.77 percent share of the market, while iOS had a 45.44 percent share.

Opera said, "The iPad generates the highest revenue per impression of any device / platform combination; in fact, its monetisation share in Q1 was over 4X that of its traffic volume. Android tablets are making headway, too, as revenue increased this quarter now to be just over par with their traffic volume. Look for Android tablets to continue this trend over the coming months... It's important to note that iOS devices reach higher monetisation levels, primarily because those devices have a larger market share in regions where advertising rates are higher, such as Western Europe and the United States."

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