Dell Announces Unified Branding With a 3 712t2b Category Lineup at CES 2025; AI Pro Studio Unveiled

The Dell and Dell Pro product lines also extend to displays, accessories, and services. ns1a

Written by Siddharth Suvarna | Updated: 7 January 2025 09:48 IST

Dell Announces Unified Branding With a 3-Category Lineup at CES 2025; AI Pro Studio Unveiled

Photo Credit: Dell 3v1g2c

The new branding lineup includes Dell, Dell Pro, and Dell Pro Max

Highlights

Dell simplifies its portfolio into Dell, Dell Pro, and Dell Pro Max
The company aims to address consumer overwhelm with simpler choices
New Dell Pro AI Studio reduces AI software development time by up to 75%

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CES) 2025 in Las Vegas on January 6. It gets rid of all the branding such as Inspiron and XPS, and puts the Dell branding front and centre as part of three PC categories — Dell, Dell Pro, and Dell Pro Max. As per the company, each of them caters to s with different hardware requirements.

Dell's New Unified Branding 5c505f

Dell announced the details of the new unified branding in a newsroom post. As per the company, devices simply branded Dell will be designed for play, school, and work. Meanwhile, Dell Pro-branded devices will cater to s aiming to achieve professional-grade productivity and those branded Dell Pro Max are designed to deliver maximum performance.

The Dell and Dell Pro product lines are not limited to just laptops and PCs but also extend to displays, accessories, and services, according to Dell.

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However, the company emphasises that it will continue with the Alienware branding for gaming-centric laptops, PCs, and peripherals which has now become synonymous with the industry.

Other Dell Products z4a3b

Dell also announced new devices as part of its AMD Ryzen chips.

The new Dell Pro AI Studio has been introduced as the newest addition to the Dell AI Factory to make AI development for PCs an easier process. It is an AI toolkit which leverages NPU technology and features Dell-validated tools, frameworks, templates, and models. The company says developers and IT s can build and manage AI software swiftly and efficiently irrespective of the underlying hardware.

The Dell Pro AI Studio is claimed to cut down the development and deployment time by up to 75 percent.

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Further reading: CES 2025

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More