FTC Says Meta Misled Parents on Child Protection Measures 455o5a Proposes Ban on Profiting From Minors' Data

In a statement, Meta said the FTC action was "a political stunt" and that the FTC failed to act against "Chinese companies, like TikTok." 23483u

By Reuters | Updated: 4 May 2023 12:41 IST

FTC Says Meta Misled Parents on Child Protection Measures, Proposes Ban on Profiting From Minors' Data

Meta is battling short video app TikTok for young s' attention 435e18

Highlights

Facebook bought Instagram for $1 billion (nearly Rs. 8,120 crore) in 2012
The company bought WhatsApp bought for $19 billion in 2014
The FTC sued to stop Meta from buying the virtual reality content maker

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The US Facebook of misleading parents about protections for children and proposed tightening an existing agreement on privacy to include a ban on making money from minors' data.

Specifically, the FTC said Facebook misled parents about how much control they had over who their children had with in the Messenger Kids app and was deceptive about how much access app developers had to s' private data, breaching a 2019 agreement on privacy.

The FTC's proposed changes include barring Facebook from making money off data collected on s under the age of 18, including in its virtual reality business. It would also face expanded limitations in using facial recognition technology.

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Meta shares fell as much as 2 percent on Wednesday but pared most of those losses and were off 0.3 percent at $238.50 (roughly Rs. 19,400).

Meta, which also owns Instagram, relies on digital ads targeted on the basis of its 's personal data for more than 98 percent of its revenue.

The company maintains the world's biggest social networks but is battling the short video app TikTok for young s' attention after it soared to popularity with American teens several years ago.

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In a statement, Meta said the FTC action was "a political stunt" and that the FTC failed to act against "Chinese companies, like TikTok."

"We will vigorously fight this action and expect to prevail," the company said.

The FTC move on Wednesday is the first step in the process of changing the 2019 agreement. Facebook will have 30 days to respond. The company also can appeal any commission decision to an appeals court.

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"This is a very substantial statement from the FTC about whether or not Meta has fulfilled its duties to protect children," said Debra Williamson of Insider Intelligence, adding that "the revenue implications are not likely very large."

Williamson said that some 5.2 percent of Facebook's monthly US. s are under 18, along with 12.6 percent of Instagram s.

"Facebook has repeatedly violated its privacy promises," said Samuel Levine, director of the FTC's Bureau of Consumer Protection. "The company's recklessness has put young s at risk, and Facebook needs to answer for its failures."

The FTC has twice before settled with Facebook over privacy violations.

The first was in 2012. Facebook agreed in 2019 to pay a record $5 billion (roughly Rs. 408 crore) fine to resolve allegations it had violated the 2012 consent order by misleading s about how much control they had over their personal data. That order was finalized in 2020.

Separately, the FTC sued to stop Meta from buying the virtual reality content maker Within Unlimited but lost in court. The agency also asked a federal court in 2020 to order Facebook to sell WhatsApp, which it bought for $19 (roughly Rs. 1,552,59 crore) billion in 2014. The case is underway.

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