Salesforce Jumps Into Streaming With Salesforce+ 1m1oi to Feature Business-Focussed Content

Salesforce+ will make its debut in September. 433q5k

By Reuters | Updated: 11 August 2021 11:25 IST

Salesforce Jumps Into Streaming With Salesforce+, to Feature Business-Focussed Content

Photo Credit: Salesforce 536cz

Salesforce said its in-house studio has developed and produced the core content for the streaming service

Highlights

Salesforce Plus was meant to be a business media platform
Its slate of content includes Connections
Saleforce - Slack merger want to reduce complexity of using different app

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Salesforce said on Tuesday it would launch a streaming service, Salesforce+, that would feature original content focused on businesses and professionals.

Netflix, will include live experiences, original series, and podcasts.

Its slate of content includes Connections that features marketers from companies such as Ford Motor.

Salesforce Closes $27.7-Billion Slack Acquisition, Aims to Connect Companies

In July, Salesforce Slack, a massive bet that the workplace app will become popular for collaborations within and between companies.

The merger partners hope the deal will bolster efforts to connect their t customers to smooth out common business deals, Salesforce President Bret Taylor and Slack Chief Executive Stewart Butterfield said.

They also want to reduce the complexity of using hundreds of different cloud-based apps that have crept into workplaces, they added.

Slack to Fix Error in New Direct Messaging Feature Over Harassment Concerns

For example, a Slack "channel" can be created to replace all the emails, phone calls, and video conferences that might otherwise occur between a sales team doing a deal with a procurement team at another company. Thousands of apps work with Slack, so documents from third-party platforms like Google Drive can be signed in the channel with services like DocuSign, Taylor said.

"We did the due diligence for the Slack acquisition in Slack," Taylor noted.

"I joked it had the highest billable hours of any channel ever, because we had all the lawyers in there and the investment banks," he said, but "it was really a transformative experience."

While analysts view Teams as Slack's largest rival, Butterfield said Slack will continue to integrate with the Microsoft app in line with its goal to make it easier for employees to get things done.

Can Nothing Ear 1 — the first product from OnePlus co-founder Carl Pei's new outfit — be an AirPods killer? We discussed this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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