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Online Railway Bookings in India Grow by 231 Percent in April: IAMAI

Online Railway Bookings in India Grow by 231 Percent in April: IAMAI 51a11

By Press Trust of India | Updated: 4 June 2014 18:21 IST

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Online railway ticket bookings grew over two-fold to reach 13.25 million and air ticket bookings also doubled to 1.78 million in April 2014, indicating that people are increasingly adopting the digital medium for travel planning. 7322r

In the same period last year, IMRB said in their monthly tracker.

"The online booking of railway tickets increased from 4 million in April 2013 to 13.25 million in April 2014 ing a year-on-year growth of 231 percent. The air tickets booked online in April 2014 were 1.78 million compared to 0.78 million in corresponding month last year ing 110 percent growth," it said.

The monthly tracker also found number of resume s have gone up to 3.27 million in April 2014 as compared to 1.06 million in April 2013, ing a growth of 208 percent.

IAMAI said the monthly Internet tracker is based on Web audience measurement (WAM) data captured from various relevant sites, and encapsulates online usage for e-tailing, online travel and vertical classifieds.

(Also Read: Indian Railways launches NTES app for tracking trains and real-time status queries)

According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and footwear segments have increased by 127 percent and 83 percent respectively, when compared to the numbers of corresponding month last year.

It further indicates 61.28 million people accessed various e-tailing sites and there were 2601.51 million page views in the category.

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