Home
Internet
Internet News
Microsoft, Yahoo Update Search Agreement

Microsoft, Yahoo Update Search Agreement 24p1w

By Agence -Presse | Updated: 17 April 2015 09:23 IST

ment

Microsoft and Yahoo have updated their search partnership to allow more flexibility in searches and end Yahoo's exclusive sales force role with rs.

The companies announced the revisions to their original 2009 agreement Thursday as they compete with Google, the overwhelming search leader. w151f

The search partnership between Marissa Mayer, had repeatedly signaled that she was dissatisfied.

"Our global partnership with Yahoo has benefited our shared customers over the past five years and I look forward to building on what we've already accomplished together," said Satya Nadella, Microsoft's CEO, in a t statement.

"Over the past few months, Satya and I have worked closely together to establish a revised search agreement that allows us to enhance our experience and innovate more in our search business," Yahoo's Mayer said.

Contrary to the 2009 agreement, which had Microsoft providing the search technologies for both companies' websites, the amended deal gives Yahoo "increased flexibility" to improve the search experience on any platform, the statement said.

"The partnership is non-exclusive for both desktop and mobile," it said. Yahoo will continue to serve Microsoft's Bing ads and search results "for a majority of its desktop search traffic."

Another change in the agreement concerns advertising. Under the original agreement Yahoo was the exclusive sales force for both companies' ad platform. The new deal makes Microsoft the exclusive sales force for ads delivered by Microsoft's Bing Ads platform, while Yahoo will continue to be the exclusive sales force for Yahoo's Gemini ads platform.

Microsoft and Yahoo said they would begin to transition to their new r sales roles in the coming months.

The agreement keeps the provision that Microsoft will continue to pay part of its ad revenues to Yahoo from searches on Yahoo sites.

In morning trade in New York, shares in Microsoft were down 0.4 percent at $42.08 and Yahoo slipped 0.2 percent to $45.63.

According to eMarketer projections, Microsoft and Yahoo combined will own 6.5 percent of the $81.59 billion search market globally in 2015.

Google, the search leader, was expected to take a 54.5 percent of the global market this year, the research firm said. China-based search engine Baidu, currently the number two, was expected to increase its share to 8.8 percent in 2015 from 7.6 percent last year.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.