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MasterCard Will Let You Authenticate Online Transactions With Selfies

MasterCard Will Let You Authenticate Online Transactions With Selfies x1c4u

By Robin Sinha | Updated: 3 July 2015 22:10 IST

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After s, PIN codes, and fingerprint sensors, selfies seems to be the next technology that will be used for authenticating online transactions. MasterCard will soon begin using selfie images for authenticating payments, revealed MasterCard chief product security officer Ajay Bhalla. 2i6i1m

Bhalla told CNN Money that Samsung to create the selfie-powered facial scanning technology. The company is also finalising deals with two banks.

"The new generation, which is into selfies... I think they'll find it cool. They'll embrace it," Bhalla said. "This [app] seamlessly integrates biometrics into the overall payment experience[...]You can choose to use your fingerprint or your face - you tap it, the transaction is okayed (sic) and you're done."

Although Bhalla did not give a time-frame for the launch of the biometric security product, he did mention that the pilot programme will begin soon with 500 customers and be deployed widely later if everything tests out fine.

To use the proposed tech, s would have to the MasterCard phone app on their handsets. In the transaction process, the app would give a pop-up asking s their authorisation before they pay something. If s choose fingerprint, it would ask for a fingerprint touch. However, if s go for facial recognition, it would ask them to keep their handsets on eye-level and blink once to complete the transaction process. The 'blink' part here is incorporated to prevent hackers from simply showing a photograph of the on the camera and gaining access to s.

Bhalla added that MasterCard would not reconstruct the 's face and would transmit the information securely to store it on the company's servers. This however, might be a deal breaker for most of the s. The firm added that the whole technology is still under testing, and that it may decide to store the facial scans on the 's device itself.

The company is also said to be working on other forms of biometric security for payment authentication, such as voice-recognition and heart-rate recognition.

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