iPhone to Get New AI Features as Part of iOS 18 at WWDC 2024 2d6wk Report

Apple is readying AI services for iPhones in its efforts to catch up to its rivals. 1o6j2k

Written by Siddharth Suvarna | Updated: 8 January 2024 17:11 IST

Photo Credit: Reuters 3v6d2p

Apple is working on its own large language model, internally known as Ajax

Highlights

Samsung is set to launch Galaxy AI on its flagship phones
Apple is negotiating deals with publishers for licensing content
Siri will likely get a host of AI-powered features

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Since the launch of Apple, on the hand, has lagged far behind its competitors in the AI race, even as it remains hard at work on its own generative AI offerings. The company is reportedly planning to announce the same at its Worldwide Developers Conference later this year.

In his Power On WWDC in June, the newsletter added. Gurman claimed that Apple had been testing its AI model since early 2023.

While Google has already released its AI-ready Pixel 8 series of phones and Samsung is set to bring Galaxy AI on its smartphones, offering a host of on-device AI-powered features, Apple is readying AI services for iPhone in its efforts to catch up to its rivals. Gurman's newsletter mentioned some of the likely offerings on the way. “Apple is eyeing adding features like auto-summarizing and auto-complete to its core apps and productivity software such as Pages and Keynote,” it said.

Apple is Reportedly Exploring AI Deals With News Publishers: Here's Why

Additionally, the Cupertino, California-based company also plans to bring AI to Siri is also set for an AI overhaul as advanced chatbots like ChatGPT and Copilot pull ahead in the space. While the company will likely roll out its AI offerings later this year, Gurman said that the company would only be able to fully scale its generative AI vision by at least next year.

Apple analyst Ming-Chi Kuo, too, had said in December that iPhone 16 models would be equipped with an upgraded microphone designed to significantly boost the Siri experience and voice input. According to Kuo, the Siri team at Apple has been working on LLMs and other AI features since Q3 2023.

Why Apple Hopes an AI-Infused iOS 18 Update Will Help Sell the iPhone 16

Last month, it was reported that Apple is negotiating deals with publishers to train its generative AI systems on news content. The company had reportedly pitched multiyear deals worth at least $50 million (roughly Rs. 420 crore) to license the news article archives from publishers like Condé Nast, the New Yorker, NBC News and more.

Apple launched the iPad Pro (2022) and the iPad (2022) alongside the new Apple TV this week. We discuss the company's latest products, along with our review of the iPhone 14 Pro on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Further reading: WWDC

Manas Mitul

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In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More