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Flipkart Said to Be Eyeing Stake in Hotstar

Flipkart Said to Be Eyeing Stake in Hotstar 3c4n6e

By Reuters | Updated: 17 September 2018 11:47 IST

Highlights

There is high demand in the country for video streaming services
Hotstar was launched in India in 2015
Flipkart has already tied up with Hotstar to launch a video ad platform

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Walmart's Amazon.com by expanding into video content. 3c5j5x

Flipkart's Breathe.

Hotstar, owned by Twenty-First Century Fox's Star India unit, launched in India in 2015 - about a year ahead of streaming giant Netflix and nearly two years ahead of Amazon Prime Video debut in the country - remains well ahead of both in of its popularity with domestic s.

Hotstar has been offering content like HBO's Game of Thrones and live-streaming of popular Indian Premier League cricket for an annual subscription of Rs. 999 ($13.90).

A Hotstar representative denied any such talks with Flipkart, but said it was open to partnerships that can help grow the Internet ecosystem in India and beyond.

Flipkart was not immediately available for comment.

Flipkart has already tied up with Hotstar to launch a video ment platform in July. Hotstar is also one of the Internet partners for Flipkart Plus, its customer loyalty programme competing with Amazon Prime.

Walmart acquired about 77 percent of Flipkart for nearly $16 billion in what was the US retail giant's largest-ever deal and a move to take on arch-rival Amazon in a key growth market.

Flipkart, along with its fashion units Jabong, is slightly ahead of Amazon in India's online retail, according to Forrester estimates.

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