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Facebook shuts down @facebook.com email service

Facebook shuts down @facebook.com email service 545b3l

By Agence -Presse | Updated: 25 February 2014 17:21 IST

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Facebook shuts down @facebook.com email service

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Facebook, after unsuccessfully trying to get its s on its own email system, has thrown in the towel.

The social networking giant told AFP by email that it was giving up on email "because most people haven't been using their Facebook email address, and we can focus on improving our mobile messaging experience for everyone." 51qs

The company launched its email service in 2010, and in 2012 prompted an outcry by changing the default address for messages to s' Facebook addresses.

The project was seen as an attempt to be a "Gmail Killer," by getting of the biggest social network to switch email s, but Facebook now its it did not work.

"We're notifying people who use their @facebook.com email that the feature is changing," the company spokesman said.

"When someone sends you an email to your @facebook.com address, it will no longer go to your Messages on Facebook. Instead, the email will be forwarded to the primary email address on your . (People have the option to turn forwarding off.)"

The news comes just days after Facebook WhatsApp.

The deal bolsters the world's biggest social network which has more than 1.2 billion with the 450-million-strong WhatsApp, which will be operated independently with its own board.

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