Amazon Great Indian Festival 2022 Sale Sees Two 433h50 Fold Jump in Customers From Tier 2, 3 Cities

Amazon Great Indian Festival 2022 Sale started from September 23, and the company has announced no end date for the sale. 226v2j

By Press Trust of India | Updated: 24 September 2022 16:21 IST

Amazon Great Indian Festival 2022 Sale Sees Two-Fold Jump in Customers From Tier 2, 3 Cities

Amazon said its Prime member sign ups grew 1.9 times than last year o376

Highlights

Amazon Great Indian Festival 2022 sale is currently live
Prime had early access to sale
Amazon claims to have recorded sale of 10 lakh unique products

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E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale. Tier 2 and 3 cities ed for 75 percent of the total customer base of the e-commerce major during its 'Great Indian Festival' sale, an Amazon India spokesperson told PTI.

"75 percent of the customers came from tier 2 and tier 3 cities. We saw 2 times more customers from Tier 2 and 3 cities compared to last year," the spokesperson said.

The festive season sale of the company started from September 23 and will end before Diwali next month. The company gave 24 hours early access to Prime .

Amazon Great Indian Festival 2022 Sale: Best Offers on Top Rated Smartphones

Amazon claims to have recorded sale of 10 lakh unique products offered by small and medium business and startups from its platform during the first 36 hours of its festive season sale.

The company said its Prime member sign ups grew 1.9 times than last year and 68 percent of the total new sign ups were from tier 2 and 3 cities. Amazon charges a fee from Prime s for special services but s comprises both paid and non-paid s.

"It is encouraging to witness small and medium businesses, startups, artisans, women entrepreneurs offer a wide selection of products to our customer across India," said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.

Amazon Great Indian Festival Is Live: Best Offers Today

According to Amazon, customers showed preference for television brands like Samsung, OnePlus, Mi, LG and Sony. The company's Amazon Business segment recorded 50 percent growth in customers during the present sale.

"Amazon Business saw around 50 percent growth in customers, over 100 percent jump in orders and more than 200 percent jump in sales over last year along with a 2 times growth in customers placing bulk orders for their business or corporate gifting needs. The number of sellers getting at least one business order grew by 23 percent over last year," the statement said.

Amazon India has expanded its same-day delivery service to more than 50 major cities and towns in India for Prime .

"Same-Day Delivery within hours is now available in 2.5 times more pin codes compared to last year, growing from 14 cities to 50 cities and towns this year, including Surat, Mysuru, Mangalore, Bhopal, Nashik, Nellore, Anantapur, Warangal, Ghaziabad, Faridabad and Patna among others," the company said.

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