Pokemon Go May Be Looking to Increase India Presence 1235 New Job Listing Suggests

Niantic is looking for a Local Growth Scout in India to do tasks like create local content, business development, and event planning. 422254

By Tasneem Akolawala | Updated: 28 January 2021 18:49 IST

Pokemon Go May Be Looking to Increase India Presence, New Job Listing Suggests

Niantic altered Pokemon Go game mechanics in April last year so that players could have fun indoors 415z6b

Highlights

Niantic is scouting for local talent to generate Pokemon Go momentum
Job listing hints that Niantic is looking at India as a strategic market
It remains to be seen what other plans Pokemon Go has for India

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Niantic's Pokemon Go could be looking to set up shop in India. A new job listing on LinkedIn posted by Alan Mandujano, Growth and Business Development Manager for Niantic Emerging Markets, suggests that the company is looking to hire employees on a contractual basis for "generating momentum and engaging local Pokemon Go communities". Specifically, Niantic is looking for a ‘Local Growth Scout' in India to do tasks like create local content, business development, event planning, and secure POI databases to enable local points of interest in Pokemon Go games.

The LinkedIn Niantic is scouting for local talent who can generate momentum, attend industry events in the ‘largest cities' in the country, and plan meetups for Pokemon Go community . The employee may also have to generate more social noise by writing blog posts, articles, social media posts, and newsletters. The job listing hints that Niantic is looking at India as a strategic market.

Being home to the next billon smartphone s, India could be a place of immense potential for Niantic. While the pandemic was most unfavourable to AR-focussed games that required players to venture out, Niantic altered Pokemon Go game mechanics in April last year so that players could have similar fun indoors.

Pokémon Go Grosses $3.6 Billion Within Four Years

Last year, Sensor Tower favourable to the lockdown.

It remains to be seen what exactly Niantic has in store for the Indian market. The company seems to be in an early hiring phase, so it may be a while before we see any tangible news on this front.

Will Xbox Series S, PS5 Digital Edition fail in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, the episode, or just hit the play button below.

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