Microsoft CEO Satya Nadella Pushes for Xbox Games on All Devices 4u1p4d Technology News

Microsoft launched its “This is an Xbox” ad campaign in November, calling all Xbox-enabled devices an Xbox. 4f3q6j

Written by Manas Mitul | Updated: 18 December 2024 14:48 IST

Microsoft CEO Satya Nadella Pushes for Xbox Games on All Devices

Photo Credit: Microsoft 3a34u

Microsoft wants to decouple its games from its hardware offerings

Highlights

Xbox chief Phil Spencer has said more Xbox games will come to PS5, Switch
Players can enjoy Xbox games on ed devices via cloud, Xbox app
Nadella made the comments at Microsoft's annual shareholders meeting

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Xbox games in 2024, with more and more exclusive titles launching on rival platforms. The company is decoupling its content offerings from its hardware — a move highlighted by Microsoft's “This is an Xbox” campaign in November. At Microsoft's annual shareholders meeting, Microsoft CEO Satya Nadella doubled down on the approach, saying players could enjoy Xbox games on their preferred device.

Satya Nadella on Microsoft's Gaming Strategy 2d62n

Nadella's comments, spotted first by Activision Blizzard King, the early return on the investment and the progress on Microsoft's overall gaming strategy over the past year.

“If I think about it, right, we chose the secular growth category in entertainment, which we think is gaming, and said, let's double down on it, let's – and it's been a ion for Microsoft ever since,” Nadella said during the Q&A session.

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“In fact, I think Flight Simulator launched before Windows or Office even, and so it's like one of the longest franchises in this company. And so we said, let's take that joy of gaming everywhere. And that's why even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices,” he added.

Nadella's response seems to refer to Microsoft's handhelds, mobile phones, Amazon Fire TV, or a Meta Quest headset — an Xbox. Game Ultimate subscribers can play Xbox games on their preferred ed device with Cloud Gaming or the Xbox App.

The Microsoft chief executive said he was “feeling very, very good” about where the company stood in gaming and lauded the successful launch of Call of Duty: Black Ops 6. Nadella also said Microsoft's strategy with Activision content was now in “full force”.

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“We feel fantastic about the progress we've made. And more importantly, I think, long term, as a company, we can bring the best of AI innovation, cloud innovation, console innovation, PC innovation to build the best games that can be enjoyed by gamers everywhere,” he said.

Microsoft's Approach to Exclusive Games 3g5o25

In addition to Xbox games being playable on PC and other ed devices with cloud and the Xbox app, 2024 has seen more Xbox first-party titles coming to PS5 and Switch in February. Several new and Xbox games, like Indiana Jones and the Great Circle, Doom: The Dark Ages and The Outer Worlds 2, are slated for launch on the PS5, as well.

Windows Central's Jez Corden also shed some light on Microsoft's exclusive strategy in a string of responses on X (formerly Twitter) on Saturday. Responding to a 's query about the exclusivity of first-party Xbox games, Corden said, “Xbox won't have exclusives going forward. Everything is timed exclusive at most.”

More Xbox First-Party Titles Are Reportedly Coming to PS5

“If some games are exclusive it's gonna be incidental at best, the "case by case" argument is by and large going to be multiplat, timed, and with maybe a few (very few) outliers,” he added in response to another .

Microsoft Gaming CEO said he wouldn't rule out any game in Microsoft's stable from making the jump to PS5 or Switch.

“I do not see sort of red lines in our portfolio that say ‘thou must not,'” he said at the time, but added that it was too early to make any sort of decision on the next version of Halo.

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Further reading: Phil Spencer

Manas Mitul

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In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More