Epic Games 2kn4d EA, Roblox Among Video Game Companies Hit with EU Complaint for 'Tricking Consumers'

The complaint targets Microsoft's Activision Blizzard, Mojang Studios, Supercell, which is majority-owned by China's Tencent, and French peer Ubisoft. 1q4e4f

By Reuters | Updated: 12 September 2024 12:41 IST

Epic Games, EA, Roblox Among Video Game Companies Hit with EU Complaint for 'Tricking Consumers'

Photo Credit: Reuters 3v6d2p

BEUC's have identified numerous cases where gamers are misled into spending money

Highlights

The videogaming firms in question have not reacted to the development
The complaint has been filed by people from , , Italy, Spain
The complaint says in-game currencies are tricking consumers

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Videogame companies EU consumer complaint on Thursday accusing them of misleading gamers into spending money.

The move came amid rising concerns about children turning into gaming addicts, with some parents claiming videogame makers intentionally designed products that caused them to become addicted to games.

The European Consumer Organisation (BEUC) and 22 of its across Europe including in , , Italy and Spain filed a complaint on Thursday with the European Commission and the European Network of Consumer Authorities.

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"BEUC's have identified numerous cases where gamers are misled into spending money. Regulators must act, making it clear that even though the gaming world is virtual, it still needs to abide by real-world rules," BEUC Director General Agustin Reyna said in a statement.

"Today, in-game currencies are purposefully tricking consumers and take a big toll on children. Companies are well aware of children's vulnerability and use tricks to lure younger consumers into spending more," he said.

The complaint also targets Microsoft's Activision Blizzard, Mojang Studios, Supercell, which is majority-owned by China's Tencent, and French peer Ubisoft.

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The associations said they were concerned that consumers, especially children, could not see the real cost of digital items, leading them to over-spend, and that consumers were often denied their rights when using in-game currencies.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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