Zee Plex to Bring New Movies to Home Under Pay 1v42i per-View Model, Starting October 2

Taking a different path than the one chosen by Netflix, Prime Video, and Disney+ Hotstar. 5q4r6g

By Akhil Arora | Updated: 2 September 2020 16:11 IST

Zee Plex to Bring New Movies to Home Under Pay-per-View Model, Starting October 2

Photo Credit: Akhil Arora/Gadgets 360 3n5v4r

Highlights

Zee Plex will be available via Zee5 and on TV worldwide
Pricing structure, movie slate have not been revealed
Pay-per-view market is virtually non-existent in India

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Zee has announced Zee Plex, a dedicated straight-to-streaming offering that will be available both online (through Zee5) and on TV. But unlike the subscription-based Zee5, Zee Plex will be a pay-per-view service. That means you'll need to individually buy any movie you want to watch on Zee Plex, just like you'd on the likes of Google Play or iTunes. Zee hasn't announced the pricing structure or titles — it says they will be “blockbuster releases” — except that Zee Plex will be available starting October 2.

On the streaming front, Zee Plex will be an on-demand offering on Airtel Digital TV — and content distribution networks around the world.

There aren't enough details on Zee Plex at this point, in regards to whether it will be purchase- and/or rental-based, why these movies won't be available on established platforms in iTunes, and whether TV Zee Plex s will have to pre-select a show timing. Gadgets 360 has reached out to Zee for comment on all those queries and we will update if we hear back.

With Zee Plex, Zee is taking a different approach for straight-to-streaming releases in India during the ongoing coronavirus pandemic. While the pay-per-view model is strong in markets such as the US, that is not the case in India. All the films, including the likes of Disney+ in select markets this week, but it's not coming to India either.

“We are very excited to bring this new offering to all the movie buffs across India and around the globe,” Zee Studios CEO Shariq Patel said. “While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”

Can Netflix force Bollywood to reinvent itself? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS. You can also the episode or just hit the play button below.

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