Netflix Changes Its Viewership Measurement System 544r4i Wednesday Sures Stranger Things 4 in All-Time Rankings

The streamer will now rank its titles via 'views', which is calculated by hours viewed divided by the total runtime of the movie or series. 1m2o1x

Written by Rahul Chettiyar, Edited by Ali Pardiwala | Updated: 21 June 2023 11:40 IST

Netflix Changes Its Viewership Measurement System, Wednesday Sures Stranger Things 4 in All-Time Rankings

Photo Credit: Netflix 5c4i5z

Jenna Ortega in and as Wednesday

Highlights

Netflix also stretched its titles’ measurement window from 28 to 91 days
The Queen’s Gambit (2020) climbed to the fifth position in all-time ranks
The previous system rewarded shows with longer runtime

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Netflix is making changes to its viewership measurement system, for better transparency. The streamer will now rank its programming's average viewership as 'views', which is hours viewed divided by the runtime of the film or series. Previously, its Top 10 lists were simply based on hours watched, which was an inaccurate portrayal of a title's success, since the ones with the longest runtime or more episodes would stay at the top. Furthermore, the company has stretched the measurement window from 28 days to 91 days, which would give movies and shows more time to grow.

“We heard that only providing hours viewed on our Top 10 lists was hard to contextualise, so over the last few months we started to share the views for a good number of our titles,” Netflix said in a Stranger Things season 4 as the most-viewed English-language series of all time.

While the latter clearly has more hours viewed (1.8 billion), you need to take its whopping 13-hour-long runtime into consideration, which managed to push it over other shows as per the previous ranking system. Stranger Things 4's 140.7 million.

The previous measurement system caused any shows with lower runtime or episode count to suffer — a more recent example being The Queen's Gambit — released in 2020 — climbed up the ranks with 112.8 million views, and is now in fifth place; the limited series wasn't even on the list before. Netflix also has plans to capitalise on the show's craze by expanding into a chess-based mobile game, which will be available soon exclusively to subscribers.

Red Notice ranks #1 with 230.9 million views, boasting a runtime just short of two hours. The Mark Wahlberg-led Spenser Confidential and We Can Be Heroes have also climbed their way to the list.

The revamped measurement system is still far from perfect though, considering the process just assumes that once a started a show or movie, they're going to get to completion. However, the concept of a 'view' is easier to understand for the general audience, rather than displaying hours watched or some kind of decimal rating, which just opens it up for more questions.

The timing of this viewership measurement change also seems quite convenient, given the slew of releases, some of which even lead into 2024.

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