Netflix's Sharing Crackdown Begins in Canada 142vp New Zealand, Portugal and Spain

on Netflix's standard or plan in many countries can add an extra member sub for up to two people at an additional cost. 3f1b6q

By Reuters | Updated: 9 February 2023 10:10 IST

Netflix's Sharing Crackdown Begins in Canada, New Zealand, Portugal and Spain

Photo Credit: Netflix 5c4i5z

Netflix introduced Profile Transfer feature last year to crack down on -sharing

Highlights

Netflix lost subscribers in first half of 2022 amidst stiff competition
It estimated that 100 million around the world use a shared
Netflix s will have to set up a primary location

ment

Netflix on Wednesday laid out plans to crack down on sharing for s on its streaming platform, including setting up primary location and paying a couple of dollars for an extra member.

The video-streaming giant, which has estimated that 100 million around the world use a shared , said that can now easily manage who has access to their , transfer profile to a new and still easily watch Netflix on their personal devices or to a new TV.

"So over the last year, we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain," the company said in a blog post.

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on Netflix's standard or plan in many countries can add an extra member sub for up to two people for an extra CAD 7.99 (roughly Rs. 500) a month per person in Canada, NZD 7.99 (roughly Rs. 420) in New Zealand, EUR 3.99 (roughly Rs. 350) in Portugal, and EUR 5.99 (roughly Rs. 550) in Spain, the company said.

The company lost subscribers in the first half of 2022 amidst stiff competition from rivals, prompting it to look more seriously into sharing and launching an ad-ed plan.

Netflix introduced a feature last year called "Profile Transfer" to crack down on the -sharing phenomena. The feature enables s who are presently sharing an to maintain personalised recommendations, viewing history, My List, saved games, and other settings when they create their own Netflix .

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