Photo Credit: Rudy Dong/ Unsplash 26391r
Indian theatres will focus on local fare, including titles from Hindi, Tamil, Telugu and so on
National Cinema Day has been postponed. The Multiplex Association of India (MAI) has shifted the celebration from its initial September 16 date by a week. The event will now grace Indian theatres on September 23, slashing down movie ticket prices to Rs. 75, for the day. The one-day-only discount will be available at more than 4,000 participating theatres, encouraging film enthusiasts to spend a day at the movies. The offer is applicable to all major theatres, such as PVR, INOX, Cinépolis, and more — with an updated banner that reflects the said price.
As for the change in date, MAI notes that “various stakeholders” requested the delay, in order to maximise participation. The body did not exclusively mention the reason, but reports indicate that it has to do with Brahmāstra's release, which is currently going strong in the first week, collecting Rs. 225 crore worldwide.
The National Cinema Day was previously announced to be held on 16th September, however, on request from various stake holders and in order to maximize participation, it would now be held on 23rd September #NationalCinemaDay2022 #Sep23 pic.twitter.com/c5DeDCYaMD
— Multiplex Association Of India (@MAofIndia) September 13, 2022
“The Disney, who has released the movie, hence requested the multiplex association to push the celebrations by a week.”
National Cinema Day is an entirely new event, created as a “thank you” gesture to moviegoers who kept the theatre business afloat. The event first debuted in the US and the UK, on September 3, with theatres such as IMAX format screens.
The rule only seems to apply to theatres in India, as the official website for National Cinema Day — which is US-oriented — detailed that all seats, regardless of format or language would be priced the same. That said, the Rs. 75 price tag does not include additional taxes or charges that are levied upon purchasing from online third-party apps or websites. For instance, in India, BookMyShow is still liable to charge additional internet fees and GST on top of the Rs. 75 price tag. If you're stingy about that extra amount, it is advisable to wait in line for your ticket.
As for the movies, theatres will mostly focus on local fare, including titles from the Hindi, Tamil, Telugu and other Indian film industries. Hollywood movies that are currently running, could also be part of the National Cinema Day celebration.
For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.