Disney+ Hotstar to Stream ICC Cricket Tournaments for Free on Mobile Devices in India 113p21 Entertainment News

Hotstar will offer free streaming of the Asia Cup and Men's Cricket World Cup tournaments. 1k3y69

By Reuters | Updated: 9 June 2023 16:23 IST

Disney+ Hotstar to Stream ICC Cricket Tournaments for Free on Mobile Devices in India

Photo Credit: Akhil Arora/Gadgets360 4i83m

Hotstar's subscriber base shrank by nearly 5 million s after it lost the IPL rights

Highlights

JioCinema had offered free telecast of the Indian Premier League (IPL)
It had clocked 13 billion digital views in the first five weeks of IPL
Each viewer spent an hour on average per match

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Walt Disney Co's ndian Premier League (IPL), one of the world's most lucrative annual sporting properties, after it bagged the internet rights from Hotstar.

The broadcasting t venture of Indian conglomerate Reliance Industries said it had clocked a record 13 billion digital views in the first five weeks of the tournament, with each viewer spending an hour on average per match. Research firm CLSA has estimated Hotstar's subscriber base shrank by nearly 5 million s after it lost the IPL rights.

While JioCinema is preparing to start charging s for content, its executives have said IPL streaming will continue to be offered at no cost. Cricket is the most popular game in the world's top populous nation, where the bulk of digital consumption is driven by smartphones with an estimated 700 million s.

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"If continued over the longer term, free cricket offerings may magnify losses for streaming platforms or lead to consolidation, as many platforms may not be able to survive with lower revenue per ," Elara Capital analyst Karan Taurani said. With hefty content costs and strong competition in digital ads, freemium - a blended revenue model that relies on both subscription fees and ad sales - is the best way to go for steaming platforms in India, Taurani added.

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