Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025 61p3z Entertainment News

Amazon says it will launch a new ad-free subscription, but the company is yet to reveal how much it will cost in India. 3f186g

Written by David Delima | Updated: 17 October 2024 11:28 IST

Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025

Photo Credit: Unsplash/ Marques Thomas 182c2l

Amazon Prime subscribers will soon see ads while watching Prime Video shows and movies

Highlights

Amazon Prime Video will start showing ads to s in India in 2025
These ads will be displayed while watching Prime Video movies and shows
Customers can also opt for an ad-free Prime Video subscription

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Prime Video were previously introduced in Australia, Canada, Mexico, the UK, the US, and a few European countries, and Amazon Prime in India will soon see ads while watching content on the e-commerce giant's streaming platform. Customers who do not want to see ads will have to purchase a more expensive subscription that will be launched in the future.

Amazon Prime Video to Introduce Ads in India Starting in 2025 11a5h

In a recent update posted to its website, Amazon said that it would introduce "limited" ads on Prime Video in India starting in 2025. The company said that ments will let it invest in content for the video streaming platform and "keep increasing that investment over a long period of time". These ads will be shown when s are watching Prime Video shows and movies.

The company claims that Prime Video will show "meaningfully fewer ads than linear TV and other streaming providers". In India, streaming providers like Disney+ Hotstar offer ad-ed and more expensive ad-free plans. Amazon also offers customers a Prime Lite subscription that offers access to Prime Video content at 720p resolution with ads.

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Customers who don't want to see any ads while watching content will have to opt for a new ad-free subscription option for Prime Video, which could arrive as an add-on to the annual Amazon Prime hip fee that is priced at Rs. 1,499 and includes access to Prime Video. The company says this price will not change in 2025, and it will reveal the cost of the new ad-free subscription plan in the future.

While there's no word on when ads will be introduced on Prime Video in India next year, Amazon says that it will inform Prime "several weeks" in advance, along with details of the ad-free subscription and how to sign up for it. The change will affect Amazon Prime , while Prime Lite subscribers, who already see ads on the streaming service will not be impacted.

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David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More