Amazon.com said on Monday it has introduced an ad-ed free version of its music streaming service Amazon Music, taking on rival Spotify Technology which has nearly 140 million s for its free version. Amazon offers paid plans for its music service starting at $9.99 per month and it is also part of its prime bundle. 5363k
The company launched a free version of its music service for Echo devices in September.
Spotify, the world's most popular music streaming service, also offers a "freemium" model that includes a free ad-ed version along with a paid ad-free version at $9.99 per month.
However, Apple's Apple Music offers only paid subscription service for $9.99 per month and s for nearly a fifth of the paid music streaming market, according to Counterpoint Research.
In its Amazon Music customers who do not yet have a Prime hip, or a subscription to Amazon Music Unlimited, can now listen to an ad-ed selection of top playlists and thousands of stations for free on their favorite devices. Previously only available to customers on Echo devices, today's news expands access to customers using the Amazon Music app on iOS, Android, and FireTV. Customers can also listen to this music on the Web... Now, customers in the US, UK, and will be able to enjoy more music with no subscription or credit card required."
Amazon shares were up nearly 0.5 percent, while those of rival Spotify fell about 5 percent.
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